Marketing plan - Assignment Example

Controls & Contingency Plans This section of the business plan details the measures that will be taken by the management and other personnel involved in marketing and objectives achievement to ensure the objectives and set marketing plans are reached within the set time plan. Some of the measures to analyze and control the success of the marketing plans include checking on the increase in twitter, Facebook, and Instagram followers and the amount of interaction on these sites to gauge if they result in augmented sales.

An increased following on these sites for Facebook and twitter to 2000 and 800 followers respectively in a year; and that result increased sales will show marketing success. The objective of increasing sales at Bergs Ski and Snowboard shop will be measured by the rate at which sales will have grown by review moment with increased sale annual sales at the minimum rate specified in the objectives showing success of the marketing plan. The other control measure for ensuring success of marketing is the enrolment rate at which ski and snowboarding classes attended by customers are increasing and the success rate of those attending the classes.

If the class enrolment rates are high, the marketing plan will have been a success within a year. The contingency plans available for the advertising through social media include printing brochures and posts and placing them at strategic location in the Eugene area containing the details of the business as well as contacts and social media pages (Fifield, 253). This plan will ensure those who had not been reached online will have received information on Bergs Ski and Snowboard shop. If the classes do not stimulate sales and an increased interaction between the business and the community, the contingency measure will be organizing Snowboarding and skiing events in the area with the winners given prices in terms of cash and products from Bergs.

Search engine optimization is the other contingency measure when the marketing plans do not meet the desired marketing plans. Work Cited Fifield, Paul. Marketing Strategy. London: Routledge, 2012. Print.