Got a tricky question? Receive an answer from students like you! Try us!

The Mountain Man Brewing Company - Essay Example

Only on StudentShare
Undergraduate
Essay
Marketing
Pages 8 (2008 words)

Summary

BUSINESS REPORT: MOUNTAIN MAN BREWING COMPANY Name Name of Instructor Name of Institution Contents Contents 2 Executive Summary 3 Market Report 4 The Business Case 4 Recommendations 6 Marketing and Positioning 9 Conclusion 10 References 11 Executive Summary Mountain Man Brewing Company is faced with challenges related to the marketing of its new Mountain Man Light brand without having a negative impact on the traditional Mountain Man Lager brand…

Extract of sample
The Mountain Man Brewing Company

As a result, Chris Prangel, the company’s new manager is faced with tough decisions which he has to make. This is because of the desire to convince his father, the company’s founder, and other executives that the new brand can achieve success in the market without negative market impacts on the traditional beer. It is in this regard that a marketing campaign with an integrated marketing approach is recommended in this paper as a way of aiding Prangel’s decision making. Market Report The market that is presented in this case is that of a beer company which is faced with a challenge and dilemma in marketing its new brand. This challenge results from the desire to promote the new brand without affecting the positive image of quality and authenticity which the traditional brand has received from its consumers in the market. This market report is presented in form of an analysis of the business case with an aim of coming up with the most appropriate recommendation for the company’s new manager for solving the challenges and dilemmas that the company is faced with. ...
Download paper
Not exactly what you need?

Related Essays

Ford Motor Company
This report will give a comprehensive analysis of the external and internal factors and aspects that has lead the company to crisis. The first part of the analysis demonstrates a summary about the company and its problems in general. From the analysis in the second part it is found that poor management and decision making is the biggest problem of Ford. Ford is also loosing the market edge on…
21 pages (5271 words)
Company Analysis
The subsidiaries of the company provide life insurances, annuity and other products related to health insurance. The independent agents and the direct advertisements to the customers are used to distribute the products of the organization. The company acquired the Lincoln Income Life Insurance Company in the year 1986. The company purchased the GreenTree Financial in 1998 which was the largest…
10 pages (2510 words)
Chingdao Company
Activities in this BSG simulation involve competitive production and marketing in Athletic footwear industry against other companies. The products are distributed and marketed within four different regions: Asia- pacific, European - Africa, northern America and Latin America (BSG-Online 2012). Working as a team of co-managers in charge of the company operations is essential for successful…
14 pages (3514 words)
Costco Company
One of the notable companies that have put in place effective marketing strategies is Costco Company. Being the second largest distributor and seller merchandise among other products in US, Costco Company operates in more than 8 countries. The company has more than 200 brands that are produced to meet the large customer base that the company is enjoying. Major products that are produced by the…
15 pages (3765 words)
Mountain Man Brewing Co.
Mountain Man Lager will have to face the existing competition in new regions. Proven success with the blue-collar customer segment will help in identifying similar customer segment in new regions. Risk of losing or not establishing similar brand image in new markets amidst tough competition. Boost sales of Mountain Man Lager. Risk of not establishing market share as expected. Lack of knowledge of…
4 pages (1004 words)
Stokers company
The furniture brand is a trusted brand in UK. Stokers Fine Furniture is coming up with new strategies to capture the potential untapped market, especially the style conscious families. The brand falls in the category of expensive and traditional product brand. Situation analysis and clearly defined objectives The market for fine furniture in the United Kingdom is rising strongly due to the effect…
12 pages (3012 words)
Starbucks - International Business
Although, previous researchers like Roby (2011) conducted research on international expansion strategy of Starbucks but these researcher focused more on marketing aspects of international expansion strategy of iconic coffee retailer but strategic dimensions of Starbuck’s international expansion remain scarcely discussed by scholars. In order to fulfil scarcity of research regarding strategic…
14 pages (3514 words)