The Mountain Man Brewing Company - Essay Example

Only on StudentShare

Extract of sample
The Mountain Man Brewing Company

As a result, Chris Prangel, the company’s new manager is faced with tough decisions which he has to make. This is because of the desire to convince his father, the company’s founder, and other executives that the new brand can achieve success in the market without negative market impacts on the traditional beer. It is in this regard that a marketing campaign with an integrated marketing approach is recommended in this paper as a way of aiding Prangel’s decision making. Market Report The market that is presented in this case is that of a beer company which is faced with a challenge and dilemma in marketing its new brand. This challenge results from the desire to promote the new brand without affecting the positive image of quality and authenticity which the traditional brand has received from its consumers in the market. This market report is presented in form of an analysis of the business case with an aim of coming up with the most appropriate recommendation for the company’s new manager for solving the challenges and dilemmas that the company is faced with. ...Show more

Summary

BUSINESS REPORT: MOUNTAIN MAN BREWING COMPANY Name Name of Instructor Name of Institution Contents Contents 2 Executive Summary 3 Market Report 4 The Business Case 4 Recommendations 6 Marketing and Positioning 9 Conclusion 10 References 11 Executive Summary Mountain Man Brewing Company is faced with challenges related to the marketing of its new Mountain Man Light brand without having a negative impact on the traditional Mountain Man Lager brand…
Author : boganosbaldo
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"The Mountain Man Brewing Company"
with a personal 20% discount.
Grab the best paper

Related Essays

Ford Motor Company
Ford has been in crisis for some years now. The reasons that have lead to this crisis are many. There are external factors as well as internal factors that lead to the present crisis situation. But it is found that the center of all the issues of Ford is the serious mismanagement which has been undergoing in the company for years.
21 pages (5250 words) Essay
Company Analysis
The CNO financial group was incorporated in the year 1979 and began to start its operation in 1982. The CNO financial group changed the name to Conseco, Inc and became a public sector company. The company is engaged in providing service to more than 4 million people who belong to the middle income category of America.
10 pages (2500 words) Case Study
Chingdao Company
Business strategy game (BSG) is an example of how such simulation can be applied to explain business ideas such as investment, production, marketing from a strategic perspective (Austin 2011). It emphasizes the need for strategic planning in business and why investors need regular revision of the same.
14 pages (3500 words) Essay
Costco Company
For example, based on the technological advancement, majority of companies have emulated e-marketing as a way of expanding their marketing share thus increasing their total sales and revenue. Similarly, firms have adopted extensive advertisement and promotion of their brands through social sites such as face book and twitter in order to attract young consumers who are regular visitors of the social sites.
15 pages (3750 words) Term Paper
Mountain Man Brewing Co.
MMBC had to look for new ways to sustain their sales and improve profitability. Alternative One: Improve market share of Mountain Man Lager by entering new markets outside East central region of the US. Pros Cons The already established brand of Mountain Man Lager will help in spreading the brand to other States within the US.
4 pages (1000 words) Essay
Stokers company
Pratts. The company operates 10 stores and has a turnover of 40 million GBP. Other stores under the Pratts umbrella brand are Annett’s Furniture World, Fredmans, Russell Dean, Young’s Furnishers, W&T Nettleton, Christopher Pratts, Gregory and Porritts Fine Furniture which account for 80% of turnover of the company.
12 pages (3000 words) Essay
Starbucks - International Business
In such context, Roby (2011) stated that technically, Starbucks should never be able to attract customers for day after day with its overpriced coffee but in practical situation, millions of people across different parts of the world visit Starbucks to enjoy the holistic experience despite paying high price.
14 pages (3500 words) Essay
Amazon Prime
The customers availing the Amazon Prime service provides a strong focus on the value associated with it. With the price hike of $20 in the recent times, the subscribers for the service will have to place a total of 25 orders
1 pages (250 words) Essay
Marketing on Women
Women have emerged as the main decision makers in buying a large number of products1. Factors: Many factors have acted as a catalyst for change and these include an increase in the number of women with jobs, rise in single women and single women with children and an
2 pages (500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT