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Country/product Brief - Essay Example

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Country/product Brief

Table of Contents 2.1 Political Factor 5 2.2 Economic Factor 6 2.3 Social Factor 6 2.4 Technological Factor 7 2.5 Environmental Factor 7 2.6 Legal Factor 7 4.1 Opportunities 9 4.2 Barriers 9 Global pharmaceutical market is valued at € 484,151million but more than 47% of the market share is dominated by USA alone. US pharmaceutical industry has discovered almost 370 different drugs in last decade. 50% of drugs are in the area of heart disease or hypertension, Alzheimer’s disease, arthritis, Parkinson’s, and Cancer. Some of the well known pharmaceutical companies of USA are Amgen, Pfizer, Marc, and Bristol-Myers Squibb among others (Economy Watch, 2010). The pharmaceutical market is highly competitive as a number of established pharmaceutical companies operate in USA. In the context of the study Lupin Limited, an Indian pharmaceutical giant has been chosen as the organization to conduct the study. The next half of the report will present a brief background of the firm. 1.1 Background Lupin Limited is one of the Ivy League pharmaceutical companies of India. The company is presently headquartered in Mumbai, Maharashtra, India. It was founded in the year 1968 by Desh Bandhu Gupta. The company is known for providing best healthcare solution across the world. It is basically a research driven organization and has modernized research & development and centers in the city of Pune, India. Lupin serves in the area of cardio vascular and anti TB drugs. Some of the noticeable products of the company include generic drugs, contact lenses, pharmaceuticals and vaccines among others. The financial facts are also very encouraging for the company, it incurred a revenue of US$ 1.1 billion for the financial year ended march 2010 (Lupin world, n.d.). 1.2 Purpose of the Report The report will principally analyze the macro and micro environments of USA with the intention of finding business opportunities. Thus the report is primarily aimed to find the business opportunities of pharmaceutical companies in USA. In this respect the external business environment and internal factors will be comprehensively analyzed. 2.0 Macro and Micro Environment PESTEL analysis is carried out to assess the external environment associated with the venture. The external business environment includes political, economic, sociological, technological, legal and environmental factors. Hence a comprehensive analysis of US external environment will be carried out to identify the impacts of these factors for a new entrant like Lupin. The study will discuss the effect of each factor in USA market with respect to the pharmaceutical companies. 2.1 Political Factor The political aspect of PESTEL analysis gives us information regarding the political scenario of the country. The political factor also represents the current political stability of the country. It also takes into account the policies of government (Oxford University Press, n.d.). USA is considered as the most powerful country of the world in terms of its economy, armed forces and other aspects. The country has substantial influence on the global economy. USA has a well defined environmental regulations and protection act that helps the country to preserve the environment. Apart from that it also has structured policies for Taxation. In the market of USA differential pricing concept is used to prevent entry of low priced pharmaceutical drugs from ...Show more

Summary

Country/product Brief Abstract This study will focus on globalization strategy of an Indian pharmaceutical company. The purpose of the report is to analyze the market entry opportunity for an Indian pharmaceutical company in USA. Organization selected for the study is Lupin Ltd, which is an Indian MNC catering to more than 70 countries across the globe…
Author : arianna63
Country/product Brief essay example
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