CONTENTS The Product 2 Target market 2 Distribution System 3 Channel members 4 Channel strategy 4 Contractual 5 Exclusive vs. selective 5 Recommendations and conclusion 6 References 7 Your name Marketing August 3, 2012 Marketing Distribution for turbocharger car part The Product The product to be marketed is a turbo charger auto part…
China for instance has a long list of turbocharger manufacturers but according to research studies, there is still a room for competition. Target markets are U.S. suppliers like Honeywell International, Inc., Borgwagner, Inc, Mitsubishi Corp, IHI of Japan and other car making companies worldwide. According to a news of Bloomberg on July 27, 2010, the market for turbo charger auto part is fairly conservative, and the demand for turbochargers for cars grow from “50 percent to a range from 28 million and 30 million units by 2015, with a value of 4 billion euros ($5.2 billion) to 5 billion euros” because of the emission rules and fuel savings (Central turbos, com. Aug. 10, 2010). This news further cited that car makers are looking for suppliers of turbochargers and are willing to go into a joint venture with suppliers. Distribution system Getting this product into the market requires distribution, which could be direct or indirect, and a multi-channel system. According to Gerth, David, an author who compiled lengthy notes on marketing distribution, a distribution system is “a set of interdependent organizations that help make the product available to consumers or for further use in other business.” Some companies completely develop an alliance with its distribution channel because of the nature of its products. A channel of distribution and an alliance is needed by the turbo charger because they will perform a function here which could not be eliminated like integrating the turbo charger into the performance system of the car. It only requires a short channel length because the nature of turbocharger does not involve frequent purchases, and the product entails concentration. . For this reason, the manufacturer and supplier need to have a harmonious relationship that is called for. An indirect distribution is recommended in this kind of product since the company will not sell directly to the consumers and customers. This is a common practice of distribution when a product is in an assembly line, and being used to supply manufacturers (Tutors,net). Under this arrangement, the company will get an intermediary to his distribution chain. These intermediaries take responsibility of the product and makes sure that it reaches the customer. Conversely, direct distribution is the process of selling goods directly to consumers. Since the product is a car part, it will form part of the car package that will be sold to customer. A multi channel system of distribution is not appropriate for marketing the turbo charger as the product is not displayed in grocery or supermarket stores. A multiple channel system is commonly used when there are more than one distribution design or product brands. Channel members The turbocharger auto part is a type of product that requires a dependent channel arrangement because in this form of setup, channel members are “bound together” to work on a common goal (tutors.net), such that they form a stable relationship. This arrangement is also referred to as a “Horizontal Marketing Arrangement” wherein two or more companies join together to follow a marketing opportunity” (Gerth, David).For example, the XYZ company works together with Toyota Motors to produce a turbocharged car to be sold to customers. It does not need a multi-channel distribution to reach customers. Another approach of channel ...
Cite this document
(“Products and Services Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.net/marketing/70906-product-service
(Products and Services Essay Example | Topics and Well Written Essays - 750 Words)
“Products and Services Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.net/marketing/70906-product-service.
A Comparative Analysis of Dell's and HP's products and services from the Perspective of the Firm and Customer. Executive Summary The development of a firm’s performance in quality is sometimes difficult to be achieved. The use of quite known quality models and techniques, such as the Kaizen Gemba model, the quality awards given, or the Garvin criteria on quality, would help to identify the potentials of an organization to perform high in terms of the quality of its products and services.
A research work may also amount to an advancement of previous findings on a particular subject. New researches may have some elements of previous studies, or the studies in their entirety (Hossain, Kumar, & Kumar, 2010). Basic research is more important than applied research because it involves the documentation of new innovations, and understanding, and as such primary research contribute to the furtherance of human knowledge.
Situated along the banks of the Thames River, the Savoy hotel is currently managed by the famous ‘Fairmont Hotels & Resorts’ group of Canada (Allsop, 2009). The hotel was closed for renovation in 2007 for an estimated duration of 15 months and a budget of ?
(Dekkers,2011) Over the period of time, new dynamics have emerged which has allowed the organizations to try new methods of optimizing their production while at the same time minimizing the costs. The production and services decisions therefore during the late 20th century were started to be made based on the where the firm will be able to minimize its costs.
The prevailing transactions whose extension is beyond member states and even borders require proper harmonization to eliminate rivalry, war and even fraud. The Uniform Commercial Code (UCC) published in 1952 is one of the laws governing commercial transactions and the sale of goods within all the states in the United States of America (Cooper 91).
The company has several rivals in the market that manufacture same products and have massive resources, great brand names and very wide distribution network compared to the Cloon Kleens.’ The company is therefore striving to gain market positioning and competitive advantage in the industry.
The company was established in 2010 and since then it has been emerging as one of the well-known brands. Rifle 3G aims to provide its customers the quality of products by accomplishing their needs. The company aims to provide its customers higher level of satisfaction and broader selection of clothing.
scar Wilde were frequent guests at the hotel while the number of distinguished guests and dignitaries who stayed there is in itself a piece of history. Situated along the banks of the Thames River, the Savoy hotel is currently managed by the famous ‘Fairmont Hotels &
As the report, Products and Services, declares MSC county government has been looking forward to support both private and public partnerships so that they get national attention. 3B has a good public reputation in their community since its employees contribute to the growth of the economy. MSC is more likely to succeed.
1 Pages(250 words)Assignment
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic Products and Services for FREE!