Products and Services

Products and Services  Essay example
High school
Essay
Marketing
Pages 3 (753 words)
Download 0
CONTENTS The Product 2 Target market 2 Distribution System 3 Channel members 4 Channel strategy 4 Contractual 5 Exclusive vs. selective 5 Recommendations and conclusion 6 References 7 Your name Professor’s name Marketing August 3, 2012 Marketing Distribution for turbocharger car part The Product The product to be marketed is a turbo charger auto part…

Introduction

China for instance has a long list of turbocharger manufacturers but according to research studies, there is still a room for competition. Target markets are U.S. suppliers like Honeywell International, Inc., Borgwagner, Inc, Mitsubishi Corp, IHI of Japan and other car making companies worldwide. According to a news of Bloomberg on July 27, 2010, the market for turbo charger auto part is fairly conservative, and the demand for turbochargers for cars grow from “50 percent to a range from 28 million and 30 million units by 2015, with a value of 4 billion euros ($5.2 billion) to 5 billion euros” because of the emission rules and fuel savings (Central turbos, com. Aug. 10, 2010). This news further cited that car makers are looking for suppliers of turbochargers and are willing to go into a joint venture with suppliers. Distribution system Getting this product into the market requires distribution, which could be direct or indirect, and a multi-channel system. ...
Download paper
Not exactly what you need?

Related papers

Services Marketing
Besides, the industry continues to grow in leaps and bounds to a point that currently about one and a half of start ups are service oriented. One major stimulant to this growth is the long term economic growth of a majority of these economies which has led to particular emphasis on financial services, travel, entertainment, and personal care. These sectors form the bulk of service industry and the…
Financial Services Marketing
These unique natures of financial services are owing to the fact that they do not possess physical form and they cannot be stocked up and instead have to be created and used simultaneously. 1.1. Personal Selling Similar to majority of the banks, personal selling is the most preferred approach exercised by the Citibank. Personal selling at the Citibank takes place in two different ways. In the…
PRODUCTS AND SERVICES
Cloon Kleen is trying to look for cost effective ways in which it can efficiently market itself and gain competitive advantage. Differentiation has immensely helped the company in retaining its customers due to the uniqueness of their products’ scent. Cloon Kleen’s has had high number of loyal customers, which is approximately 80% due to the uniqueness of their products to their customers who…
Marketing Products
It would be ensured that the beverages would not be supplied to corporate customers in plastic bottles for environmental issues (MHHE, n.d). The ingredients of the products would be scrutinized by the marketing department and it would be ensured that the product content comply with the national health and safety guidelines. Beverages Description Cola It would be available in basic cola flavor with…
Promote Products & services and undertake marketing activites
Online Advertising iii. Mobile Advertising d. Conclusions Drawn i. Relationship between Ads and Student Admission in TAFE Institutes ii. Key Points of the Findings iii. Operational Issues 5. Recommendations for the TAFE institute Ads a. Steps to Solve Immediate Problems b. Critical Points to Be Addressed To Get Maximum Benefit c. Taking Advantage of Indentified Opportunities d. Decisions to be…
analysing online consumer shopping motivations for luxury products
Internet provides several advantages to the customers, for instance, easy availability of information, facility of product and price evaluations and convenient assessment of offerings among others. The number of customers purchasing through online and the amount being paid have been on the rise. Each day more and more people take the leap to purchase online. Several organisations desire to…
MKG413A : Promote products & services Assessment 2- Marketing Plan
It should be also noted that education has different forms such as general education, technical education and vocational education. Students usually select one of the forms on the basis of their desire and requirements of the situation. Intention This report deals with the TAFE colleges in Australia. In Australia, TAFE colleges, commonly known as technical and further education provide a wide…