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CONTENTS The Product 2 Target market 2 Distribution System 3 Channel members 4 Channel strategy 4 Contractual 5 Exclusive vs. selective 5 Recommendations and conclusion 6 References 7 Your name Professor’s name Marketing August 3, 2012 Marketing Distribution for turbocharger car part The Product The product to be marketed is a turbo charger auto part.
China for instance has a long list of turbocharger manufacturers but according to research studies, there is still a room for competition. Target markets are U.S. suppliers like Honeywell International, Inc., Borgwagner, Inc, Mitsubishi Corp, IHI of Japan and other car making companies worldwide. According to a news of Bloomberg on July 27, 2010, the market for turbo charger auto part is fairly conservative, and the demand for turbochargers for cars grow from “50 percent to a range from 28 million and 30 million units by 2015, with a value of 4 billion euros ($5.2 billion) to 5 billion euros” because of the emission rules and fuel savings (Central turbos, com. Aug. 10, 2010). This news further cited that car makers are looking for suppliers of turbochargers and are willing to go into a joint venture with suppliers. Distribution system Getting this product into the market requires distribution, which could be direct or indirect, and a multi-channel system. ...
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