Fisher & Paykel health care: Just add Water

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Fisher & Paykel Health Care: Just Add Water Executive Summary Fisher & Paykel was established in the year 1934 in New Zealand. Since its incorporation, the company has been growing at a rapid rate and expanding its business in the global markets. The study represents the external analysis of the general environment in which the company is conducting the business.


Furthermore, competitors and their strategies have been evaluated to acquire an edge over the rivals. To compare the competencies of the company in accordance with the external environment, internal analysis has been conducted. The capabilities and resources have been identified and core competencies of the company have been evaluated. The value chain analysis has been done in order to analyse the primary and support the activities of the firm. Moreover, the strength, weakness, opportunity and threats have been evaluated to analyse the current strategies of the company. Lastly, the company’s future strategies have been identified which is likely to increase the revenue. Table of Contents Executive Summary 2 External Analysis 4 Background and Industry 4 General Environmental Analysis 5 Industry Environment 7 Competitive Environment 8 Internal Analysis 9 Capabilities Identification 9 Core Competency Analysis 10 Value Chain Analysis 11 SWOT Analysis 13 Current Strategies 14 Future Strategies 14 References 16 Bibliography 18 External Analysis Background and Industry In the health care sector, Fisher and Paykel emerged as an idol among the business houses in New Zealand from the time of its incorporation in 1934. ...
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