Apple is a multinational company belonging to the technology sector and subsector computers manufacturing. It engages itself in computer, mobile phone, tablet manufacturing and developing software. It is best known worldwide for its computer brand Imac, tablet computer ipad, mobile phone brand iphone. As a company belonging to the IT sector it comes 2nd after Samsung electronics. It was named as the most valuable company in the United States in 2003, a place which it acquired by surpassing Coca cola. Apple was founded by Steve Jobs, Steve Wozniak and Ronald Wayne in 1977 and by 2013 has a market capitalization of 170 billion dollar (Apple Inc., 2014).
Apple belongs to a sector which is experiencing very rapid changes, particularly in field of innovation. The number of consumers having a mobile device now days has increased tremendously (Hoskisson, Michael, Ireland, & Harrison, 2007). The threat of a new entrant bringing in a new technology is too high these days. So no company in this particular sector can just sit back on its laurels and accolades and relax. Even for a Company like apple, if it stops innovating and comes out with newer product lines or innovation some other player will bring in a new product. Another factor that plagues companies like apple is that its designs may easily be copied by some other company and used to produce a similar phone at a much cheaper price range. In fact there have been instances in the past where Samsung has allegedly violated copyright restrictions of apple’s designs and the two companies have engaged themselves in legal battle. So to successfully hold its position in today’s market Apple needs to: 1. Trend of innovating newer product lines and there by entering virgin markets. 2. Build a strong association with its customer base (Scott, 2013). 3. Build its reputation in the field of customer service and designing products that
As part of it various stages in communication cycle has been considered and how each of these stages is relevant to the company chosen is considered. Then the effectiveness of public…
of society and organization on the other. Public relations, according to Harlow, aims to ascertain and maintain mutual lines of communication, understanding, acceptance and cooperation between an organization and its publics, and hence involves the management of problems or issues by helping the management to keep informed on and responsive to public opinion (Palaniappan & Ramachandraiah 2008).
The author explains that as an initiative to encourage people to give up smoking, a campaign tagged ‘Stoptober’ has been launched in October 2012 in an attempt to urge UK’s 8 million smokers to quit or at least try to stop smoking for 28 days in October. This was the first ever mass quit attempt staged in the belief.
Public relations play an eminent role in this regard. The canvas of public relations can be sketched widespread because there are several fields that emerge to formulate this important phase. Establishing workplace environment that would benefit all the employees equally is beneficial.
Theory of Message: The communication theory is the process of sending and receiving messages in an understandable way. The perception regarding the communication has significant importance because the scholarly views are different from the general public views.
Corporate influence in sports is evident in the major league soccer. For instance, Red Bull continues to spoors the Major League Soccer. In addition, advertisements can be seen on players’ kits and other sports merchandise. Traditionally, stadia were named after a local trait, landmarks or heroes in the society.
Through communication, details of the products are corresponded to the prospect customers who become aware and interested regarding the products. The PR theories explain that it depends on the individual whether to respond to any communication process of the organisation and make a buy.
Public relations entail maintaining a positive organisational image. This is done by avoiding publicizing the organisation's failures. In this case the successes are really popularized. It is also about ensuring the awareness to the entire public concerning the changes that are made in the organization.
With the advancement in science and technology, the world has converted into a global village. New researchers have generated findings unknown to the world previously, this led to further development and establishment of industries and factories, which were meant to serve various purposes, and proved beneficial for the society in general.
The public relations perspective variables must be incorporated to ensure smooth transition and delivery of the message to the intended users without changing the original message.
Understandably, the various media channels have identifying