Marketing strategy and tactics for a new product or brand: Apple Inc

Marketing strategy and tactics for a new product or brand: Apple Inc Essay example
Masters
Essay
Marketing
Pages 10 (2510 words)
Download 0
Apple Inc. Name: Institution Affiliation: Apple Inc. The Apple Company cwas established in 1970 by two individuals, who happened to schoolmates and friends as well as share the same passion (Linzmayer, 2004). These were Steve Jobs and Steve Wozniak. During the early years of its operations, it was known as Apple Computer Incorporation due to the fact that it specialized in personal computers…

Introduction

Apple Inc is credited with producing the ‘I’ products, these are the iPads, iPods and the iPhones. When it comes to software, it has produced some of the best such as safari web surfer, the iOS used on mobile phones and the iTunes media browser. The company has also established itself among the largest players of mobile phone manufacturing in the planet scooping position number three after Samsung in position one and Nokia in position two. Over the years, Apple become among the major players in communication and entertainment devices manufacturers (Linzmayer, 1999). Among its range of products that is brags to have invented over the years are: Operating systems I, iWork, iPhones and iPads among others. These products have managed to completely revolutionize the world of communication and entertainment and forced other players in this field such as Microsoft and Oracle company’s to intensify there quality of work and come up with more advanced products or products that are close to the quality that Apple produces. The trend that Apple has set in producing quality and more advance products than the previous has managed to help them acquire a consumer base that has remained loyal over two decades, always believing that they can never find any other quality range of products from any other company globally. ...
Download paper
Not exactly what you need?

Related papers

Apple Inc.
“Apple was founded in Cupertino, California on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne to sell the Apple I personal computer kit” (Apple Inc. History, 2008). It is currently the second largest company in the world and also the most valuable technological company in the world. Kim (2010) has pointed out that only Exxon Mobile is currently ahead of Apple as far as market…
International Marketing: Apple Inc.
Cross cultural or cross border business is the order of the day at present. Business strategies such as outsourcing and offshoring are getting more prominence now because of the extremely globalized business world. Domestic marketing and international marketing are extremely different activities even though the core concept of both remains the same. The marketing techniques used successfully in…
Apple inc Market assessment, planning and strategy paper.
Today, the company designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications (Apple, 2011). Apple Inc. has a worldwide presence and sells its products globally through its retail stores,…
Apple Inc. Business Analysis
The reasons of investing as mutual fund manager in Apple are given, and the paper concludes with a summary of the business analysis. Apple Inc. Business Analysis. Company Background. Apple was incorporated in California in 1977. Apple Inc. and its subsidiaries develop, manufactures and sells its products including personal computers, media devices, mobiles, and digital music players. The Company…
"Comparative analysis of integrated marketing communications mix strategy for laptop manufacturers: Apple vs Your Chosen Compe
When it comes to Integrated Marketing Communications, all these marketing channels work simultaneously. This paper performs a comparative analysis of Integrated Marketing Communication of Apple computers with Dell computers. The first part of this paper provides a brief introduction of both the companies and their respective marketing mix, which includes comparative analysis of price, product,…
Leading the Way - A Marketing Plan for Sustainable Competitive Advantage
Apple may have to invest a great deal of financial and human capital effort into performing market research to gain new market interest, something the firm is not experienced with as, historically, Apple has chosen to focus on developing existing markets through product development strategies. Marketing Strategy and Analysis for Apple, Inc. 1.0 Introduction Apple, Inc. has long been considered a…
Marketing and brand innovation. Apple Inc.
In the Cyclic Innovation Model, innovation can initiate anywhere. Change is inevitable and everything is constantly changing, backed by innovation. This is the basic principle of Cyclic Innovation Model. It can also be described as a technology-push method. For example, iTunes was invented by Apple Inc. in the year January 2001 and consumers started using this software for storing films and music.…