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Marketing strategy and tactics for a new product or brand: Apple Inc - Essay Example

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Marketing strategy and tactics for a new product or brand: Apple Inc

Apple Inc is credited with producing the ‘I’ products, these are the iPads, iPods and the iPhones. When it comes to software, it has produced some of the best such as safari web surfer, the iOS used on mobile phones and the iTunes media browser. The company has also established itself among the largest players of mobile phone manufacturing in the planet scooping position number three after Samsung in position one and Nokia in position two. Over the years, Apple become among the major players in communication and entertainment devices manufacturers (Linzmayer, 1999). Among its range of products that is brags to have invented over the years are: Operating systems I, iWork, iPhones and iPads among others. These products have managed to completely revolutionize the world of communication and entertainment and forced other players in this field such as Microsoft and Oracle company’s to intensify there quality of work and come up with more advanced products or products that are close to the quality that Apple produces. The trend that Apple has set in producing quality and more advance products than the previous has managed to help them acquire a consumer base that has remained loyal over two decades, always believing that they can never find any other quality range of products from any other company globally. This has resulted in Apple Inc registering remarkable market numbers and sales that have never been registered by any other company in history, for instance in 1980 it is said that Apple managed to make over 300 individuals in the US millionaires, something that is beyond reproach by any other company. Apple’s market performance over the years has been oscillating. The stocks have a tendency of merging for months resulting in a given registration of performance in the market then when a major merchandise is released into the market then sells are over the roof resulting in another registration altogether. This is visible especially with the iPad release which thrust the stock over the roof to an all time high recording minimum levels of $430. Apple has surpassed the S&P 500’s performance in 2011 by about 47% and again outpaced this by over 24% in the same year. It is a meg-cap company worth about 495 billion dollars and has a performance recording higher than that of Microsoft and Google Company’s combined. Apple’s operating system put together with Google’s Android controls about 80% of all the globes smart phone market. Many Apple die-hard consumers have been eagerly awaiting the release of iPhone 5 around August-October 2012 after that of iPhone 4 in 2011 was a tremendous success and received positive acceptance across the world. The anticipations of any new products by Apple Inc since 2011 have been due to the demise of one of its core founders and designer Steve Jobs in October 2011. This because Jobs always designed and launched his new inventions (Wood, 2011) hence this created a pool of loyal fans who felt that any replacement to Jobs would fall short of his success in maintaining the company’s image of been the top in the world. The major reason for my choosing of Apple Inc is because of the remarkable success that it has registered coupled by Jobs history of striving to be the best (Isaacson, 2011) since its inception and it has continued on an upward trend finally positioning itself at number one over all the company’ ...Show more

Summary

Apple Inc. Name: Institution Affiliation: Apple Inc. The Apple Company cwas established in 1970 by two individuals, who happened to schoolmates and friends as well as share the same passion (Linzmayer, 2004). These were Steve Jobs and Steve Wozniak. During the early years of its operations, it was known as Apple Computer Incorporation due to the fact that it specialized in personal computers…
Author : kameronbreitenb
Marketing strategy and tactics for a new product or brand: Apple Inc essay example
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