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Annie Referral consuming fashion
Pages 8 (2008 words)
Annie Referral Consuming Fashion Table of Contents Introduction 3 The Demographics & Psychographics of the Gen Y Group 4 Demographic Characteristics 4 Psychographic Characteristics 5 The Lifestyle Behaviour of Gen Y Consumer Group 5 The Key Motivations and Buying Behaviour 7 Future Opportunities and Challenges from a Marketing and Promotional Aspect to Your Consumers 9 Conclusion 11 References 12 Introduction Generation Y or Gen Y, which is also noted as the Millennial, indicates the group that is presently inclined towards changing the form of globalisation with innovative ideas and modern technologies.
Furthermore, Gen Y can be also be identified as the group of those people who believe in continuous education in order to see themselves as a successful professional in the desired sector, whether corporate or social. Rather, this particular group is learnt to focus more on their professional life and functions (Taylor & Keeter, 2010). Based on these assumptions, the discussion henceforth intends to state the demographic and psychographic characteristics of Gen Y as the niche customer group taking into account the group’s various lifestyle behaviours. It also aims at understanding the motivation and buying behaviours of the group along with identifying the opportunities and challenges faced by the marketers while targeting Gen Y in relation to the various promotional aspects. ...
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