Furthermore, Gen Y can be also be identified as the group of those people who believe in continuous education in order to see themselves as a successful professional in the desired sector, whether corporate or social. Rather, this particular group is learnt to focus more on their professional life and functions (Taylor & Keeter, 2010). Based on these assumptions, the discussion henceforth intends to state the demographic and psychographic characteristics of Gen Y as the niche customer group taking into account the group’s various lifestyle behaviours. It also aims at understanding the motivation and buying behaviours of the group along with identifying the opportunities and challenges faced by the marketers while targeting Gen Y in relation to the various promotional aspects. The Demographics & Psychographics of the Gen Y Group Demographic Characteristics From a generalised perspective, it can be affirmed that the demographic and psychographic characteristics behaviour imposes strong influences over the currently prevailing market trends from various dimensions, such as demand for products and promotional needs which further acts as the determining factors towards the accomplishment of the desired objectives. With reference to the context, it can be assumed that to a certain extent, companies in the market attempt to target a particular Gen before launching the intended products which again tend to have a significant impression on the efficiencies of the planned strategies as observed in the case of Gen Y (Zhang & Harden, 2012). The demographic characteristics are the information which states about the locales including their number, age, sex and socio-cultural values within a specific area according to which, the nation and the organisation attempts to consider planning actions and functions responding to the preferences of the individuals and groups (University of Wisconsin, 2007). With reference to the demographic characteristics of Gen Y it can be stated that the increasing number of Millennial is continuously acquiring a major proportion of the world population in the current scenario. The rising nature of Gen Y population also demands for education and employment opportunities, therefore facilitating globalisation by a large extent. As a result, governmental bodies and other professionals should think about the rising circumstances, in order to serve the Gen Y customers with their requirements (Mitsis & Foley, 2011). Psychographic Characteristics The psychographic characteristics can be further defined as the process of using the demographic information in order to study and determine the attitudes, values, lifestyles and buying behaviours of individuals and groups as a whole. These characteristics of individuals and groups are also measured through the feedbacks obtained from the customers end by the companies. Consequentially, the company could be able to design its products in order to satisfy the consumers’
Annie Referral Consuming Fashion Table of Contents Introduction 3 The Demographics & Psychographics of the Gen Y Group 4 Demographic Characteristics 4 Psychographic Characteristics 5 The Lifestyle Behaviour of Gen Y Consumer Group 5 The Key Motivations and Buying Behaviour 7 Future Opportunities and Challenges from a Marketing and Promotional Aspect to Your Consumers 9 Conclusion 11 References 12 Introduction Generation Y or Gen Y, which is also noted as the Millennial, indicates the group that is presently inclined towards changing the form of globalisation with innovative ideas and modern technologies…
The brand targets the high end customer who is willing to spend on the product, fragrance. Despite of the economic slowdown the fragrance industry shows no signs of slowing down. Gucci fragrance sector has experienced huge growth and also sees opportunity to grow not only in the developed market but also in the emerging markets.
And if the reputation of the incumbent worker is impressive, it can then be taken as a rough guideline of the candidate's likely proficiency. In this case, a certain degree of security is created through personal association between the established and the prospective employees.
Consuming Architecture Name Consuming Architecture It is common to see a bogus building going up and the city council does nothing about it. The city council supports such ordinary designs and at the end of the day they turn out ugliest. Property developers are also in a hurry to see their buildings going up and their aim is to make quick money.
Before shooting for a scene, the director needs to familiarize the cast with the space and camera movement. The physical placement of characters is another vital element as it reflects the relationship between different characters (Barsam and Mohanam 193).
The essay analyzes fashion and consuming. ‘Gen Y’ is also known as ‘Millennial’ and ‘Echo Boomers.’ This group is believed to be highly dependent on new media and digital technology along with intending to grab the concepts of such technologies within a short span of time in an effortless manner. They expect entertaining.
Various practices in sexuality are under continuous evolution and in this process they move from acceptance to rejection or vice verse depending upon the then prevailing social circumstances of the society. Largely considered a matter of personal choice, the liking of one sexual practice by an individual is to a large extent governed by how one’s mind is tuned to his environment.
2013 consuming fashion. The generation Y population is a group of individuals born in the late 1970s and the early 1980s. This generation precedes the generation X and has distinctive features owing to the fundamental technological developments of the time around the origin of the term.
From the moment we wake up, we are bombarded with advertisements that blur the line between need and want. In newspapers, magazines, radios, televisions, the internet, billboards, marquees, buses ---almost everywhere --- advertisements for tons of products and services force themselves into our consciousness.
The essay discovers the consuming and fashion. To this end, marketing is presented as a social science and an art. As a social science, marketing can be defined as the study of how individual and group perceptions and behavior can be influenced and sustained. As an art, marketing regards the methods and techniques of influencing the attitudes.