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Home Depot Versus Lowe’s Customer Service and Advertising The mission statement of Home Depot reveals that the company has a competitive advantage because of the excellent services it offers to its customers. The first core value of Home Depot is to offer excellent services to its customers.
Additionally, Home Depot goes beyond its mission to support sports, charitable organizations, and community projects. This has boosted its customer base and public image. Comparatively, Lowe’s vision aims at improving its operations to provide customer focused services and products. The company is still in the process of offering best services to their clients. From the year 2011, Home Depot has geared its efforts towards a better customer relationship management (CRM), which help in understanding and servicing the customers. First, Home Depot delivers as promised. Their lead-time for a delivery is as minimal as possible. Although they hire installation services like all other competitors, Home Depot have adopted good values of making a promise and fulfilling it on time. An article on seeking alpha website quotes a customer who received an installation of three appliances from Home Depot in one day. In fact, in three hours everything went as arranged (“Seeking Alpha” web). From their website, “Home Depot offers national installation services through pre-screened independent contractors for products ranging from floors to roofs, windows to water heaters, and kitchen cabinets to vinyl siding” (Home Depot web). Lowe’s is an equal competitor of Home Depot but has a longer lead-time for their deliveries and is unable to arrange installation of appliances on the same day. ...
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