Coca cola ads effectively utilize contrast and novelty to impact consumer perception. It uses huge attractive replica bottles of its soda, bottles that are in red, a color associated with strength passion and love. It places its ads in every place creating the attitude that Coca-Cola is part of the consumers’ life.
The ad’s appearance is effective in influencing the young consumers being targeted. The well-constructed ad that exhibits innovativeness will inexorably attract customers and this has made the company to be the leading beverage producer in the contemporary world where consumer tastes and preferences are rapidly changing (Hoyer et al 162). The comical mish-mashing of the various makes the product visually appealing and young adults culminate in associating it will affectionate, love and passion thus creating an affirmative brand image. It has become its competitive