The paper tells that marketing communications entails all the messages as well as related media utilised in communicating with a market. It consists of promotion aspect in the marketing mix of four Ps: place, price, product, and promotion. Marketing communication is the art and science of communicating information, which an organisation wishes to divulge towards the public. Such information could be associated to a product’s marketing, talk concerning the launch of a new commodity, or even the community initiatives that the company assumes. Marketing communications aid in defining the relationship of a firm with its customers. Marketing communication, as an organisational unit, emphasises the strategic significance of such communication as well as its lasting impact upon consumers. The models of communication can assume a predictive guide though recognition of the unpredictability and autonomy of the consumers is the most important outcome. It is essential for effectiveness in the use of the various resources allocated to the tools of marketing communication. For achievement of this, a comprehensive understanding of the process of strategic planning of marketing communications is necessary. The most relevant issues entail the marketing communication tools’ role in influencing the choices of brands and how such brands could be effectively used in delivery of promotional messages. It is also relevant to understand how firms can identity the most effective media strategy to enhance maximisation of the population of the reached target audience and also boost the potential of processing and acting upon such communication messages. ...Show more
This paper is designed to offer the JD Sports Shop with fundamental framework of engaging in marketing communication in its efforts of promoting its performance during the London 2012 Olympics. The JD Sports is known for its leading role in sports and trainer fashion retailing across the United Kingdom…
Businesses must be guided, in their marketing communication endeavors, by a set of codes of ethics as well as conventional norms confined in society in the increasingly globalized market and negative perception on marketing particularly advertising.
This management tool has been developed to ensure the integrated working of all aspects of promotion including advertisements, direct marketing, sales promotion techniques, and public relations. Promotion is one of the Ps in the marketing mix and it has a distinct set of communications tools.
Marketing is the process through which organizations produce and exchange their creation and satisfy each others’ needs (Drummond and Elsor, 2005). My company, ABC agency, is a marketing agency which provides services to its clients by conducting promotional campaigns and devising marketing strategies on their behalf.
The article under analysis has shown how real-time marketing may be used in various ways by organisations. Sometimes, it may be used to defend reputations, introduce a new product to the market, increase product sales and build relationships with clients. Any of these ideas may be classified under the three perspectives of the marketing mix.
Coke has Pepsi. Toyota has Nissan. Tesco has Asda. Procter & Gamble has Unilever etc.. No business proliferates in isolation; the business demands employees, customers and a supply and distribution chain. And if there happen to be more than one organization into the business of similar kind or offering similar products and similar segments of customers, there's competition.
In a sense, modern marketing concept focuses on the aim of addressing consumer needs and wants but the ultimate outcomes may not be for the betterment of either the customers or society (Rotfeld 2001). A lack of understanding of the ethical issues associated with market segmentation and selection has led to tremendous social and economic costs.