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Tropicana Marketing Essentials - Essay Example
Pages 12 (3012 words)
Marketing is the broadest sense in business and incorporate everything that is there to understand about markets. It revolves around bringing products or services into a market and developing new markets. This paper will tackle the essentials of marketing in respond to Tropicana Company…
This report stresses that producing and marketing requires a company to keep the best interests of the consumers at heart. As such, it is vital for Tropicana to conform to factors such as convenience. Customers require proper mode of packaging with respect to different activities. Therefore, in order for Tropicana’s new product to address this issue, it should have different packaging styles that include juices sold in larger bottles for home purposes. Tropicana should ensure the new product taste outshines that of competitors, as taste is one of the valuable reasons as to why consumers purchase certain types of beverages.
This paper makes a conclusion that Tropicana should establish a base of enacting overall marketing objectives of the new type of product. Tropicana should predict and analyze customer’s taste then strive to satisfy their needs. In addition, in order to ensure the product continues to exist in the market while bringing reasonable results, the company should ensure it monitors and analyzes market trends. Consequently, Tropicana should anticipate future changes and initiate strategies to overcome its effects. To keep customers expecting more products with extra benefits, the company should increase positive perception among its customers. Furthermore, identifying positions that are distinctive, compelling, and competitive is essential for the well-being of the Tropicana’s new commodity. ...
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