Product Packaging in France - Essay Example

The types of ice cream intended to be marketed are creams, cones, and bars. The ice cream categories include; frozen yogurt, dessert toppings, ice cream, and novelties. Similarly, the sizes of the ice cream are; 3.5 oz for creams, 5.0 oz for ice cream bars, and 4.5 oz for ice cream cones. These packaging materials can conform to any size and shape (Albert 16). In addition, it is essential to ensure that the packaging criteria favor all serving size options such as; retail, pints, scrounds, family, and single consumers. According to the laws and regulations governing labeling in France, the labels on food products must be visible, easy to understand, not edible, and easy to see.

Furthermore, the list of ingredients must be shown, the original place of the product, and the storage condition. Similarly, the expiry date must be indicated, and the percentage content of alcohol in the ice cream should be included. Ice cream with alcoholic content should indicate a warning (Castellani 30). In this regard, it should not be sold to persons below the age of 18, according to the minimum age as illustrated by the French law on alcohol.

Various companies in France have different packaging techniques. For example, Unilever and Ben & Jerry's have to deep-frozen the ice cream after production and it takes the shape of the equipment used to freeze (Baker 24). The ice cream of this company is differentiated from those of its competitors since the company uses packaging materials that conform to different shapes and sizes. Read More