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Cable television in terms of its Respositioned target Market Demographics using the US
Pages 5 (1255 words)
Cable Television in Terms of its Repositioned Target Market Demographics Using the US Census Data Name Institution Cable Television in Terms of its Repositioned Target Market Demographics Using US Census Data Cable television intends to provide new services to individuals who need an affordable, convenient and reliable system of accessing information and entertainment.
About 52.1% households in the U S earn over $50, 000 per year. This provides cable TV with a high potential of increasing its sales, market share as well as its brand awareness (US Census Bureau, 2009). There is a total of 117, 538, 000 households in the US that comprise all the racial groups (US Census Bureau, 2010). This shows there is a sizeable number of households cable television will market to in the targeted group. Census data also predicts the market has potential of growing in the coming years. Cable television targets families as it provides different channels suitable for family viewing and that will suit each member of the family. Cable television targets a wide range of individuals in all age groups, and they range from 5-60 years. The main users of cable television range from 15 to 40 years. The main target markets, therefore, include students and teenagers, professionals and business people, and seniors. The student and teenage population has an enormous desire for non-stop entertainment, and easy access to entertainment will attract this group. The population continues to grow, and this is a crucial aspect for cable television’s customer base. ...
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