Given the exceptional, extraordinary and outstanding reputation of Jim’s Cleaning in Australia, different individuals, families, and business continue to call and deal with them for their quality cleaning services. Over the years, its customers remain to repeat its business transactions with them which have enabled the company to grow and expand to over 3000 franchisees all over the country. Nonetheless, the competition in the business remains tough. James Cleaning, Planet Cleaning and CRC Professionals are among the bigger competitors of Jim’s. In addition to that, there exist smaller cleaning services which provide the same service but of much lesser price which serve also as threats to the company. In this regard, Jim’s Cleaning Group recognises the need to grasp an understanding of the customers. This need is backed up by the growing competition in the business. ...
Situation Analysis Internal Environment Customer Needs and Wants Cleanliness is not just a luxury but a necessity indeed. Jim’s Cleaning Group sees the needs and wants of the Australian population for cleaning services that would definitely satisfy this demand for service. In particular, given people’s busy schedule or even the unwillingness to perform the cleaning task, Jim’s Group has addressed this demand for quality services that is the most convenient for the customers’ needs and wants. Whether it is domestic, corporate or car type of cleaning, Jim’s can do this sort of “dirty work” for its customers. Market Summary Jim’s Cleaning Group is able to expand its business nationally because of its quality cleaning service that customers continue to patronise. With such top class reputation of being a cleaning service provider, about 96% recognises Jim’s in Australia. It has its own base of regular customers as well as new and irregular customers who try the service of Jim’s. Market Demographics Currently, Jim’s Cleaning Group has over hundreds of thousands customers in different boundaries of Australia. The profiles of customers are varied in terms of geographic, demographic, behavioural factors as well as type of cleaning services needed. However, Jim’s lacks a database of who their customers are, their contact details and how often they avail services. Marketing Efforts The website of Jim’s Cleaning Group is its key marketing tool that promotes its business of cleaning services. However, this main marketing material is not enough given the competition in the business. Though the Jim’s has presence on the social networking sites like Facebook, its page
Cite this document
(“Marketing Strategy: Defining the Target and Positioning Jim's Cleaning Essay”, n.d.)
Retrieved from https://studentshare.net/marketing/71500-marketing-for-managers
(Marketing Strategy: Defining the Target and Positioning Jim'S Cleaning Essay)
“Marketing Strategy: Defining the Target and Positioning Jim'S Cleaning Essay”, n.d. https://studentshare.net/marketing/71500-marketing-for-managers.
Cited: 0 times
Market Strategy: Defining the Target Market and Positioning Jim’s Cleaning Outline Introduction Situation Analysis Internal Environment Customer Needs and Wants Market Summary Market Demographics Marketing Efforts External Environment Competition SWOT Analysis Marketing Strategies Segmentation Defining the Target Market and Positioning of Jim’s Cleaning A New Product Line under Jim’s Cleaning Group Conclusion References Introduction The leading cleaning service provider company in Australia, Jim’s Cleaning Group, caters an all – around cleaning service for both the homes as well as the businesses…
In relation to the study the company which has been selected is Jim’s Cleaning in Australia. It is used to demonstrate on how a company manages the marketing process. Jim’s Cleaning uses measurement metric approach to make business and marketing strategies. Business and market metrics are used by Jim’s Cleaning to evaluate its performance.
Strategy plays significant roles in helping an organization achieve its goals, from the very beginning of the planning, designing and developing a products and until the last steps in customer-feedback analysis. In today’s highly dynamic and complex business environments, marketers look at most effective strategies that can help them gain competitive advantages and compete with their counterparts in the market.
Tourism Australia was ratified in the Australian Parliament on 18 June 2004 and officially commenced on 1 July 2004. The new organisation brings together the collective skills and knowledge of four separate organisations: the Australian Tourist Commission; See Australia; the Bureau of Tourism Research and Tourism Forecasting Council.
Marketers should apply different strategies and techniques in order to reach target market and create effective marketing strategies.
One approach, widely known by managers, is set out by Abraham H. Maslow in his book "Motivation and Personality". Maslow's theory of motivation claims that human motives develop in sequence according to five levels of needs.
However, it is also irrefutable that in order to apply the different concepts in marketing, one has to gain an understanding of what marketing is.
As a mere student, I have my own preconception and misconception of what marketing really is. At first, I think
One of the top fashion stores that is currently on the market is Victoria’s Secret, a company based on women’s beauty products and lingerie. The strategy that is used for this corporation and the way that it is able to create its brand
This tablet will have all the important elements that are present in a car. The company manufacturing this iCar, manufactures both; tablets as well as cars. Therefore the company has decided to introduce a new product by combining the positives of
The aim of this paper is to introduce a new product in the market by carefully creating segments of market. Herein, the product to be marketed is Samsung’s Galaxy Note Edge that has been created with a new technology of curved screen.
Before understanding the
According to the research findings, it can, therefore, be said that the liberalization of the economy in many countries is causing the rise of many companies that offer different products for people. This means that for cleaning companies like Brighter Cleaning, the opportunities for growth and success are many.
9 pages (2250 words)Essay
Got a tricky question? Receive an answer from students like you!Try us!
Let us find you another Essay on topic Marketing Strategy: Defining the Target and Positioning Jim's Cleaning for FREE!