Marketing Strategy: Defining the Target and Positioning Jim's Cleaning

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Market Strategy: Defining the Target Market and Positioning Jim’s Cleaning Outline Introduction Situation Analysis Internal Environment Customer Needs and Wants Market Summary Market Demographics Marketing Efforts External Environment Competition SWOT Analysis Marketing Strategies Segmentation Defining the Target Market and Positioning of Jim’s Cleaning A New Product Line under Jim’s Cleaning Group Conclusion References Introduction The leading cleaning service provider company in Australia, Jim’s Cleaning Group, caters an all – around cleaning service for both the homes as well as the businesses.


Given the exceptional, extraordinary and outstanding reputation of Jim’s Cleaning in Australia, different individuals, families, and business continue to call and deal with them for their quality cleaning services. Over the years, its customers remain to repeat its business transactions with them which have enabled the company to grow and expand to over 3000 franchisees all over the country. Nonetheless, the competition in the business remains tough. James Cleaning, Planet Cleaning and CRC Professionals are among the bigger competitors of Jim’s. In addition to that, there exist smaller cleaning services which provide the same service but of much lesser price which serve also as threats to the company. In this regard, Jim’s Cleaning Group recognises the need to grasp an understanding of the customers. This need is backed up by the growing competition in the business. ...
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