In this research carried out by Pankaj Aggarwal (2004), the author attempted to demonstrate how brand relationship norms affect the attitudes and behavior of consumers. According to the author, people form relationships with brands, and any actions of the brands affect their…
In this experiment, forty university students were used as the participants. The results demonstrated that the participants viewed the brand more positively when a fee is not charged. In the second experiment, the author aimed at understanding how people react to comparable and non-comparable rewards offered back by the brands. In this study, ninety four undergraduate students from a university in North America took part. The results showed that exchange oriented consumers expect comparable benefits from the brand partners. For communal consumers or partners, benefits that are not necessarily comparable but recognize their efforts are accepted. Finally, the author undertook an experiment to examine how the time taken between seeking help and offering of help affects consumer behavior. Ninety five students took part in the study. Results showed that consumers view brands negatively if there is a delay in the return favor request. Overall, the behavior of the participants in the three scenarios demonstrated that consumers’ behavior and attitudes is greatly influenced by the actions of the brands. The use of human subjects allowed for an actual observation of the attitudes and behavior of the participants towards the brands, thereby providing an insight into consumer behavior.
The present research, conducted by Anat Keinan and Ran Kivetz (2008), aimed at evaluating the effect of anticipating long term regret in consumer behavior. The authors argue that anticipating long term regret has an effect on consumer preferences and may motivate them to counteract their virtues or good tendencies and engage in virtues. In order to test this hypothesis, the authors used three sets of participants in three different studies. In the first study, the authors asked participants to examine and judge the regrets of others relating to a past decision and then come up with a choice for themselves. 91 train station travelers participated in the study. The ...
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“Journal of Consumer Research, the Journal of Marketing Research, or Research Paper”, n.d. https://studentshare.net/marketing/715191-journal-of-consumer-research-the-journal-of-marketing-research-or-the-journal-of-consumer-psychology.
What this implies is the fact that compensation has always been a bone of contention between the employees and the employers. It can never be justified from the realms of the organization and must not be deemed as a satisfaction tangent from the perspective of the workers.
Most of these limitations emanate from the Euro-centric ideals, philosophies and perspectives as espoused in existent literature, which are more often than not biased towards people of African descent. Various aspects are hence skewed, as pertaining to such spheres as education, research, mental/psychological health, and identity development/congruence, and it is upon the mental/psychological health arena, which this paper will delve primarily into.
rmine confusion, while unmasking assumptions through enlightening on presuppositions and testing positions before correcting distortions. Furthermore, it entails questioning conceptual structures so as to dismiss ignorance by enriching our understanding, and broadening experiences (Sinclair 10).
Consumer behaviour is not just about consumers’ way of buying products but it also includes intangible products like services or experiences of firms. Knowledge of consumer behaviour can be used to educate people on matters pertaining to product regulations or other important aspects of the product.
The various methods, which they use in selecting and securing the disposal of ideas, experiences, services, and products. In addition, the various impacts these processes have on society and consumers.
Results from the workgroups were advanced by a study of the literature composing of nine intercession reviews and fifteen definition studies. Prevalent reviews and implications for carrying out upcoming study and developing existing practice are deliberated
Hence, score highly besides making my learning become easy and interesting. Presently, I usually access academic, information and technology “literacies”. The latter two “literacies” help in attaining the right
The reason I believe that metacognition is so important is that it, to one degree or another, seems to encapsulate almost all of the other habits of thinking one would try to develop. If one stays consistently aware of the way
Studies have revealed that natural foods like those rich in calcium are better bone strengtheners than supplements. Smokers who use supplements were also found to be more likely to have cancer than their counterparts who eat fruits and vegetables.
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