StudentShare solutions
Triangle menu
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
  • Home
  • Subjects
  • Marketing
  • Relationship between benefits sought and consumer profiles in different market segments

Relationship between benefits sought and consumer profiles in different market segments - Essay Example

Nobody downloaded yet

Extract of sample
Relationship between benefits sought and consumer profiles in different market segments

in relation to its main competitors. The management decision problem for the research was finding of the relationship between benefit sought and consumer profiles in different market segments. The research question for the study was that how can Apple Inc. examine benefits sought and consumer portfolios to bring continuous improvement in market performance. The researcher collected the data in a proper format using questionnaires and analyzed it from all aspects. The researcher thoroughly researched the internal and external business environments’ factors of the selected company by visiting different people related to the company, as well as some customers. Along with that, the researcher also collected information about the company’s market performances and compared them with the performances of its competitors. The whole research took around two months, which included, visits to different people, collection of information, analysis of the collected information, and preparation of the report. 2. Background Research Apple Inc. is an American multinational firm, which deals with the manufacturing and selling of electronic products. Some of the main products, which Apple Inc. develops for its customers, include computer systems, laptops, iPhones, iPods, and IPads. The company’s headquarters are based in California. The company has employed over 60,000 employees all over the world. Apple Inc. tends to protect its market share by delivering high quality products to the customers. The company earned nearly 105 billion dollars in 2011 going ahead of its main competitors, which include Dell Inc. and Hewlett-Packard Company. The figure reveals its market share in the world of digital electronics. Apple’s successful marketing strategy has been the key to the achievement of competitive advantage for the company. Apple’s target market includes people who like to have a better user experience with the products and are willing to pay a bit more for quality. Apple’s target market also includes professionals, technology lovers, and businesspersons. This research paper would cover the ways benefits sought and consumer profiles can help Apple Inc. gain success in the world of digital electronics. The researcher would examine different internal and external business factors and their relationship with the performance of the company. There is not much research carried out in these areas in the past, which is the reason why I want to explore these areas. Moreover, there is also a need to find out the mechanism using which Apple Inc. can achieve a sustainable competitive advantage in the local and international markets. 2.1 Literature Review External and internal business environments play a vital role in improving performance of a company in the market. The main point of consideration for a company is the way it deals with both external and internal environments. External business factors include economic factors, technology factors, social and cultural factors, political and legal factors, and competition.1 “Consumer behavior is deeply influenced by cultural factors such as: buyer culture, subculture, and social class”.2 Some of the internal factors of a company’s business environment include employees, capital, cash flows, stability, and risk-taking.3 For any company, the main mission is to get competitive advantage in the market by achieving high graph of sales. Companies use an appropriate marketing mix to achieve this mission. “ ...Show more
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Relationship between benefits sought and consumer profiles in Essay”, n.d.)
Retrieved from https://studentshare.net/marketing/7157-research-proposal
(Relationship Between Benefits Sought and Consumer Profiles in Essay)
https://studentshare.net/marketing/7157-research-proposal.
“Relationship Between Benefits Sought and Consumer Profiles in Essay”, n.d. https://studentshare.net/marketing/7157-research-proposal.
  • Cited: 0 times

Summary

Research Proposal Research Paper Topic: ‘Relationship between benefits sought and consumer profiles in different market segments’ 1. Executive Summary Apple Inc. is an American company that manufactures state-of-the-art electronic products for customers…
Relationship between benefits sought and consumer profiles in different market segments
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Relationship between benefits sought and consumer profiles in different market segments"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Aer Lingus Products and Target Market Segments
As we are discussing about only products, we are not touching the assessment on physical evidence, people and process of Aer Lingus Auxiliary Services. The paper also suggests the best marketing practices that will help Aer Lingus to improve the communication with customers.
10 pages (2500 words) Essay
Relationship between Labor Market and Education
From the relationship we formulate a hypothesis that hypothesis that the higher the education level attained the better the work status. The other hypothesis is that the higher the education levels then the higher the minimum wage an individual is willing to pay.
3 pages (750 words) Essay
Major market segments and trends in biotech industry
According to the Biotechnology Industry Organization (BIO), there are more than 350 biotech drug products and vaccines currently in clinical trials aimed at combating more than 200 diseases, including various cancers, Alzheimer's disease, heart disease, diabetes, multiple sclerosis, AIDS and arthritis.1
4 pages (1000 words) Essay
Market Orientation
Being market oriented means focusing on customers changing needs and wants. This may also leads to product innovation. The goal of this paper is to explain the benefits of adopting market oriented culture and how segmentation strategies benefit a business.
10 pages (2500 words) Essay
Describe the relationship between the concepts of consumer surplus, moral hazard, and welfare loss
If a good's price is low, the consumer knows that he can consume it without significantly curtailing his consumption of other goods, and will be inclined to consume more of it (Leach 7). However, Leach (8) stated that this price signaling mechanism works less well under certain types of intervention.
2 pages (500 words) Essay
Sociology..Consumer Society:...Discuss the complex relationship between consumption and social class identity
While an increase in consumption was earlier attributed to an increase in the level of production, this does not take into consideration the psychological factors involved in consumption patterns which may also contribute towards the development
12 pages (3000 words) Essay
Compare and contrast the motivations of different customer segments for one (or more) of our clients. Having identified core motivations consider what are the associated benefits that consumers seek and recommend how our client can make use of t
Among all gigantic businesses, there is a constant and persistent apprehension that how do they keep their business on track and fight competition in the market. It is always suggested to be purposeful in marketing
7 pages (1750 words) Essay
Consumer Market and Consumer Buyer Behavior
The firm began in 1997 with its focus on the design and equipment manufacturing and development of design for devices. The technology adapted advanced products such as PDAs,
2 pages (500 words) Essay
Econometrics : Investigate relationship between unemployment benefits and unemployment
The program was a responsibility of the state to implement it and ensure it was efficient and effective. It was entitled only to registered unemployed
9 pages (2250 words) Essay
Consumer behaviour
Theory would seem to dictate that knowledge of consumer behaviour and their motivations will dictate whether one marketing strategy is successful over another, through incorporation of consumer behaviour and motivation as considerations of marketing activities. This report
20 pages (5000 words) Essay
Comments (0)
Click to create a comment
Let us find you another Essay on topic Relationship between benefits sought and consumer profiles in different market segments for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us