Global marketing strategy and product launch: Superdrug to India - Essay Example

Extract of sample
Global marketing strategy and product launch: Superdrug to India

Superdrug a retail company focusing on the trading of toiletries was formed during 1964 by the Goldstein family. From then on the company changed many hands and is now managed by the AS Watson Group who took over the ownership of the company during 2002. The company based in United Kingdom operates based on a network of around 900 stores that focus on enhancing on the dimension of quality and innovation in the course of rendering beauty products to its customers. Superdrug works in regards to its own private label brands and also through conducting sales of products of other established cosmetic companies like L’Oreal.
Background of the Superdrug
Current Market Position and Global Vision and Ambitions of Superdrug
Superdrug in its home market, United Kingdom is found to rank the second in regards to the retail market for beauty and health products in conducting its operation through a network of 900 stores around the region. Apart from the sole 900 stores the company also conducts its operation through acting in-store in around 226 pharmaceuticals. However in regards to the global markets, Superdrug fails to reflect any store and thus fails to get any positive ranking (Superdrug, 2012).
Needs for expanding into Emerging Markets
Superdrug identifies great opportunity in its endeavour to expand into foreign emerging markets that reflect a rise in high income level consumers. During the period ranging from 2010 to 2015 the rise to high-income level consumers is 46 million for China and 34 million for India. ...Show more

Summary

The paper endeavours to highlight on the several issues in regards to the different marketing mix elements that Superdrug would encounter while tending to operate and gain a formidable share in the Indian market. …
Author : rachaelrowe
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Global marketing strategy and product launch: Superdrug to India"
with a personal 20% discount.
Grab the best paper

Related Essays

Financial Statement Analysis
Financial Statement Analysis Name: Institution Date Executive summary Emirates integrated telecommunication is a company which was formed in the year 2007.The company started operation under telecommunication industry where there already existed Etisalat government Telecommunication Company.
14 pages (3500 words) Research Paper
Global marketing strategy and product launch B&Q in Malaysia.
The expansion overseas is often considered as the most effective solution for firms that need to stabilize their performance, especially when these firms are established in highly risky or turbulent markets. In practice however, it has been proved that the effectiveness of such plan is depended on many factors; the experience of a firm in similar projects is of critical importance for the successful expansion of the firm in a new market (Albaum and Duerr 2008).
17 pages (4250 words) Essay
Global marketing strategy and product launch
The restaurant holds offices in the United Kingdom at Guildford. The entity provides a dynamic experience by pulling the structure up in the air through industrial power cables, controlled by cranes which remain fixated on the ground. The aim of the restaurant is not only provide a maximum adventure of dining in the sky but also ensures safety, customer’s satisfaction and serving delicious and quality food.
14 pages (3500 words) Essay
Global marketing strategy and product launch
The audit of the company is provided including the company environmental analysis and the SWOT analysis is provided. The report goes further into describing the appropriate market plan that the company is to adopt in the launching of the new product in the newly identified country Kenya.
13 pages (3250 words) Essay
Retailing- Boots V Superdrug
Retailing is the fastest growing business in the international market as it provides quick access to the customers to purchase the everyday products they require. The main function of this retail business is to identify the needs of the customers and to provide the customers with products that could satisfy their needs (Varley, & Rafiq, 2004). The goods and services sold by the retailer are at profit (Levy, Weitz, & Beitelspacher, 1992).
19 pages (4750 words) Essay
Marketing Plan - Product launch strategy
The company is providing the target customers with different latest and new telecommunication products and equipments. There has been continuous innovation and changes in the industry and in order to stay competitive in the industry. It is essential for the organisations in the industry to keep on coming up with new and innovative products and solutions (Budde, Baker, Bibolini, Evans, Hulme-Jones, Kwon, Lancaster, Lange, Tine, McNamara, and Wansink, 2011).
9 pages (2250 words) Term Paper
Marketing Campaign for a Successful Product Launch
0 Conclusion 6 6.0 Recommendations 7 References 7 1.0 Executive summary This report is a submission to the senior management team of Nokia Company. It reports on the marketing campaign plan that was devised for use in South Africa where the company is planning to launch its two new brands namely: Nokia Lumia 920 and Nokia Lumia 820.
4 pages (1000 words) Essay
Marketing Campaign for a Successful Product Launch
Since the mobile phone market is a very competitive industry with the likes of Apple, their closest rivals, Nokia, Sony, Blackberry, and LG among others, the company needs to put extra attention to launch and campaign of their products to ensure they have a significant competitive advantage over their rivals.
3 pages (750 words) Book Report/Review
CAPITAL INVESTMENT ANALYSIS - TWIN FALLS HOSPITAL
Twin Falls Community Hospital did not have an outpatient surgery but due to existence of the inpatient centre, they needed to strategize as the amount of revenues incurred was
2 pages (500 words) Article
Sport marketing assignment
Nike Football’s World Cup 2010 marketing strategy started with delivering top-of- the-line performance products in the form of new cleats also known as boots and uniforms for the World’s top footballers to premiere on the fields of South Africa. In order to ensure
1 pages (250 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT