In addition to these, the marketing manager must look in ways of attracting and retaining the customers. The manager also looks how the introduction of the brand in the market is going to affect the sales of the product every time they are supplied in the market (Grönroos, 2007).
The initial role of the manager before any brand is introduced in the market is determining a products price based on the market forces. Without price determination, the product entry in the market might fail because the price might end up becoming too high above the rest or too low ending incurring losses in either way. After the price has been determined, the place where the product is going to be accessible to the customers is the next role for a manager to play. After the place has been identified, the manager involves in promotional activities shortly before the product is released in the market as a means of advertising the brand. After the company has started selling its brand to the customers, the final role of the manager is to ensure there exists good relationship with the customers to ensure sustainability of sales of the product in the future (Kotler, 2000).
I would convince my client that every business needs a marketing plan to help it compete in the market. The client must understand an organization uses that marketing plan as a tool to indicate the organizations current position in the market and as a strategic planning tool.
I am going to explain to the client on how the marketing plan can be used in offering clarification of key elements in marketing, and acts as a bearing to map out the direction and the position of the business. My client has to understand the broader perspective that is drawn by the marketing plan while it outlines the marketing plan of the business. I will explain to him or her that the marketing plan assist in focusing the business in the management functions.
The plan of the business also helps in addressing the issues that are