The Impact of Price Changes on the Brand Equity of Toyota in Saudi Arabia

The Impact of Price Changes on the Brand Equity of Toyota in Saudi Arabia Essay example
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Marketing
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DOCTOR OF BUSINESS ADMINISTRATION Definition and Mapping of Research Questions Document 1 (Submission-2) July 9th 2012 The Impact of Price Changes on the Brand Equity of Toyota in Saudi Arabia Name Total Number of Words: 13,746 Executive Summary Abstract Brief Introduction: Key Research Questions: Aims and Objectives: Research Methodology: Principal Findings: Recommendations: Acknowledgement Table of Contents Executive Summary…

Introduction

.............................................................................................................. 5 Table of Contents .................................................................................................................. 6 1. Introduction ............................................................................................................... 8 1.1 Background of the Research Problem ........................................................... 9 1.2 Problem Statement ........................................................................................ 11 1.3 Aims or Purpose of this Study....................................................................... 12 1.4 Research Objectives ....................................................................................... 12 1.5 Research Questions ........................................................................................ 13 1.6 Significance of the Study ............................................................................... 13 1.7 Rationale for Choosing the Research Topic.................................................. 13 1.8 Research Procedure ...................................................................................... ...
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