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The Impact of Price Changes on the Brand Equity of Toyota in Saudi Arabia - Essay Example

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DOCTOR OF BUSINESS ADMINISTRATION Definition and Mapping of Research Questions Document 1 (Submission-2) July 9th 2012 The Impact of Price Changes on the Brand Equity of Toyota in Saudi Arabia Name Total Number of Words: 13,746 Executive Summary Abstract Brief Introduction: Key Research Questions: Aims and Objectives: Research Methodology: Principal Findings: Recommendations: Acknowledgement Table of Contents Executive Summary…
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The Impact of Price Changes on the Brand Equity of Toyota in Saudi Arabia
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The Impact of Price Changes on the Brand Equity of Toyota in Saudi Arabia

.............................................................................................................. 5 Table of Contents .................................................................................................................. 6 1. Introduction ............................................................................................................... 8 1.1 Background of the Research Problem ........................................................... 9 1.2 Problem Statement ........................................................................................ 11 1.3 Aims or Purpose of this Study....................................................................... 12 1.4 Research Objectives ....................................................................................... 12 1.5 Research Questions ........................................................................................ 13 1.6 Significance of the Study ............................................................................... 13 1.7 Rationale for Choosing the Research Topic.................................................. 13 1.8 Research Procedure ...................................................................................... ...
............................ 19 2.1 Conceptual Framework and Research Hypothesis ........................................ 20 2.1.1 Conceptual Framework .................................................................. 20 2.1.2 Research Hypothesis for Further Verification ............................... 22 2.2 Importance of Establishing Strong Brand Equity ….....…………………… 26 2.2.1 Brand Loyalty ................................................................................ 29 2.2.2 Brand Awareness ............................................................................ 34 2.2.3 Brand Association ........................................................................... 36 2.2.4 Perceived Brand Quality ................................................................. 39 2.3 Importance of Effective Pricing Strategy ...................................................... 41 2.4 Significance of Pricing over the Development of Brand Equity ………...... 46 2.5 Significance of Price Changes on Consumer Behavior ............................... 49 2.6 Chapter Summary ....................................................................................... 53 3. Research Methodology ............................................................................................. 56 3.1 Research Hypothesis ..................................................................................... 3.2 Research Survey Questionnaire Design........................................................ 3.3 Target Population, Sample Size and Research Venue .................................. 3.4 Research Ethics ............................................................................................. 4. Research Findings and Analysis ... Read More
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