Significance and influences

Significance and influences  Literature review example
Masters
Literature review
Marketing
Pages 4 (1004 words)
Download 0
BRANDING: SIGNIFICANCE AND INFLUENCES Name Course Professor Date of Submission LITERATURE REVIEW Introduction Branding is trademark of a specific product commercialized by a certain company by designating name or symbol to its goods for distinction. Historically, the Anglo Saxon had already practiced this system by burning something and stamping it on their personal properties or goods to demonstrate actual ownership on it…

Introduction

Branding therefor is not a modern business strategy although this is recently subjected into law, not only for regulation but also to institute intellectual property rights to all products introduced in the market (Interband, 2004). Branding is considered very significant for business leveraging. Products are advertised and purchased regularly by consumers using its brand as basis to determine good’s quality and services offered (Interband, 2004).Those brands that have gain significant figures of loyal consumers increased the value of good’s production. Quality clothes, milks, shoes, kitchen wares, appliances and the likes are often the most popular brands, thus, business managers handling these products enjoy high return of investment (Interband, 2004). With very good yield coupled with satisfactory business performance, share price can therefore be positively swayed. Branding commands discrimination of purchase. It also justifies increase of products’ prices using the presumption that these are all produced in accordance to quality standards. ...
Download paper
Not exactly what you need?

Related papers

The different influences of AD and PR in the market
tising and Public Relations Departments 56 4.2 Target Audience for Advertising and Public Relations Departments in Various Firms 59 4.3 Insights about Satisfaction with the Work of Advertising and Public Relations Departments 60 4.4 Annual Expenditure for Advertising and Public Relations 61 4.5 The Process Flow for Advertising and Public Relations 62 4.6 The Position of Advertising and Public…
Consumer Behaviour: Nescaf - How their marketing mix influences consumer cognitive, affective and behavioural responses
K have already found a cultural identity. Consumer behavior gives an insight to consumer psychology towards a product and in this case, Nescafe coffee brand. Consumer concentrates of what consumers feel, reason, think about Nescafe compared to its competitors and how they are influenced by the environment in U.K. the limitations and decisions of consumers about Nescafe are controlled by the…
Essay on Marketing Influences
189). Marketing strategies are generally designed to influence the customers and their decision making process with a hope that might lead to profitable exchange. The four elements of marketing mix which are product, place, promotion and price affects consumers in various different ways. This project aims to project a report on marketing influence on consumer making decision making and also aims…
Significance of Service Recovery Effects on Customer Satisfaction/Loyalty
Further, the research results showed that their was a correlation between service recovery and customer loyalty. 1. Introduction The concept of service recovery is both a business function and a critical focus point from the marketing perspective. The hotel industry is majorly based on offering intangible services and this makes service recovery an important business strategy. Essentially, service…
Influences of economics and marketing on relationships in the global food supply chain
Global food security and governance have become increasingly complex in the past few decades owing to a gradual shift from local to global food supplies. “The capacity of single households to ensure an adequate supply of food for its members is affected by developments from local to global. Increasingly even nation states are losing control over the factors that determine the food security of…
Influences of economics and marketing on relationships in the global food supply chain
The economic policies of the government have opened the economy to foreign direct investment with favorable regulatory structures being laid down for the investors. The government also aimed at integrating the agricultural sector in the global food supply chain with an initiative to support domestic markets. At the same time it encourages the productivity in a buyer driven market. The economic…
Significance of Customer Portfolio Management in Modern Business Environment
In order to identify the changing customer preferences, firms are to manage their customer portfolios. Many advanced technologies are available today that can manage customer portfolios and thereby keep in touch with changing customer interests. Keeping well planned customer portfolios can strengthen customer relations and thereby customer retention for a long term. A loyal customer is an…