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Case Study sample - First Solar Turns Sunshine into Profits
Pages 3 (753 words)
First Solar Turns Sunshine into Profits Case Summary First Solar is currently one of the world’s competitive producers of solar panels and solar cells. The company is seeking to expand its current market base to include North America and other parts of European…
Key Marketing Issues As a new entrant to some of Europe’s and North America’s markets, First Solar has some crucial marketing issues to consider. Three of these key marketing issues can be identified as: Identification of marketing forces that would be of greatest advantage to the entry that the company is seeking to undertake Identification of key market competitors and how to develop long term competitive advantages over these competitors How to integrate the advantages of technology into the marketing strategy of the company; so as to have the full benefit of the paradigm shift being created with advanced technology. 1 Which marketing environment forces are likely to have the greatest impact on First Solar? The generalized marketing environmental forces that are likely to affect the competition that First Solar brings on board has to do with external forces that generally inform the decision making cycle of consumers (Marshall, 2008). By this, reference is being made to such factors or forces as economic situation and environmental impacts. First, it would be noted that First solar is operating in a globalised market that is fast becoming concerned with the need to raising market product and service that are highly affordable. ...
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