The essay demonstrates that the ability of a firm in establishing a profitable customer base and relationship highly depends upon the marketing manager. The contribution of the marketing manager in the success of the business in due course of time enhances the personal perspectives as well. Development of the buyer-seller relationship enhances dynamically and this takes place through the generation of linkages and relationships with entities of the external marketplace especially between the channels and that of the end users. Strategy enhancement is another dimension that develops as a personal perspective. The lifetime value of a customer can be said to be a driver that helps in the determination of the quantity of resources that a firm generally invests in a particular relationship. The mangers with their developed strategies attract the potential customers and maximize their investment in valuable resources along with the minimization in the non valuable investments. Individual capabilities develop with time and the representation focuses towards a hardcore customer centric approach leading to the optimal fulfillment of their demands. The development of knowledge and that of the management of interaction is a kind of technology development and can be regarded as a key resource for the establishment of a long term and profitable customer relationship. A perfect blend of sales, marketing and that of service information system will act as a key variable in the development of robust paratnership with the customers. ...Show more
This essay tells us about the main marketing strategies a good manager should follow to bring the success for a company. A proper marketing strategy can build a strong and permanent customer base by providing them products and services that meet the maximum level of demands of the customers…
The Internet Marketing Strategy becomes an important topic of analysis. The fast development of the internet made the companies rethinking the marketing strategy and sometimes the whole business and organizations. The purpose of this essay is to analyze the online retail store Amazon.com.
The industry is witnessing increased growth even amidst the economic slowdown. To study the dynamics and factors affecting the Industry PEST (Political, Economic, Social and Technological) and Porter’s five forces analysis will be conducted in the study.
As this paper says marketers who view customers as mere consumers and not members of the community are said to be myopic. Customers must be viewed as people with long term plans in the in the global market place. According to Jocz and Quelch, customers are political members of the global village.
SOCIAL MEDIA MARKETING STRATEGY. The Daily Telegraph dated July 23, 2012 carried a story “Social Media without an effective Marketing Strategy is Lame; Marketing without an Effective Social Media Strategy is Blind ” With the digitalization of the global markets in the twenty first century, it is undisputable denying the influence of social media in the global business affairs, particularly with respect to marketing strategies.
The key objective of an organization's marketing efforts is to develop satisfying relationships with customers that benefit both the customer and the organization. These efforts lead marketing to serve an important role within most organizations and within society.
Managers of business organization need to make vital decisions on how to strategize to make their organizations curve a niche for itself over their rivals. Thus, through effective marketing strategies this tends to be attained. According to Lazer (1971:209), "Given good intelligence, executives should eventually be able to scan markets, call for additional information through consoles, assess marketing alternatives more adequately, and adjust to dynamic market condition more readily".
'Marketing' belongs to marketing specialists but 'going to market' is a process owned by everyone in the organization.Due to expansion of new technologies, organizations augmented their geographical reach and could share their information about philosophy, products, and prices to their consumers.
Social responsive and social responsible corporations go beyond making a profit or meeting economic and legal standards. Social responsive businesses adapt to changing societal conditions. Marketing managers are steered by social norms and act to satisfy a popular social need.
Portfolio matrices are considered essential in the formulation of business objectives and the necessary strategic actions to attain them. The overall aim of the company is to maintain a balance portfolio and develop a sustainable competitive advantage.
Portfolio matrices have become popular tools due to the various advantages that companies derive from them.
After discussing the operational scale and the main characteristics of the Asian lodging industry, the marketing strategies adopted by Shangri-La Hotel together with its competitive advantages will be carefully analyzed. As part of the
18 pages (4500 words)Essay
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