Marketing strategy for managers

Marketing strategy for managers Essay example
Ph.D.
Essay
Marketing
Pages 3 (753 words)
Download 0
Marketing Strategy for Managers A proper and efficient marketing strategy contributes towards the financial success of a company. I consider that a marketing manager should have the ability to establish relationships with customers that will prove beneficial to the company…

Introduction

Capturing marketing insights The primary element is to develop plans to learn the market trends and observe competition. To implement such plans is “both an art and a science” (Kotler & Keller, 2012, p.67) I think it is the responsibility of a firm to keep its marketing managers continuously informed to facilitate them while developing and implementing marketing decisions. Marketing managers can analyze problems by constant knowledge of current sales, costs and inventory levels. This will help them to create strategies accordingly. The distributors and other intermediaries can also be motivated to provide information on market trends. Connecting with customers An efficient marketing strategy begins by considering the customers as the only true “profit center” (Kotler & Keller, 2012, p.604). It is important to establish customer trust in this era of digital technology. Since customers are now exposed to buying facilities from various sites like ebay and can compare prices of products it is necessary for salesperson to convince the customer that lowest price does not always guarantee long term benefits. Another important element is to “deliver high customer value” (Kotler & Keller, 2012, p.289) by promising good product service for a longer period. ...
Download paper
Not exactly what you need?

Related papers

Consumer behavior - marketing strategy
Some of the major factors, which influence consumers’ decision regarding purchase of a product, include price of the product, quality of the product, self-image, cultural factors, and social pressure. “Consumer behavior is deeply influenced by cultural factors such as: buyer culture, subculture, and social class” (Shah). Analysis of consumer behavior is very important for the managers…
Marketing Strategy
This will help the company in bringing together all the basics of marketing for the purpose of ensuring that the objective of the promotion; that is entering a new market of the new innovation is achieved. Introduction The first iMac was the earliest legacy-free PC. The original iMac was the first ever Macintosh computer not to have the FDD and to be fitted with a USB port. All the Macs have…
Marketing Strategy of Perfection Foods.
The aim of new marketing strategy is make sure that the company is able reach its desired goals. In the process of developing a new marketing strategy, the report will focus on different environmental, industrial and market analysis tool. The report will also highlight background of the company and give a brief overview of the bakery industry. The mission and vision statement of the company has…
Marketing strategy
The pharmaceutical industry is highly concentrated and only a few companies are doing well in the industry. The main aim of this study is to analyze the marketing strategies adopted by GlaxoSmithKline Plc; a London based pharmaceutical company (Chaffey et al., 2008). The study would also analyze the factors affecting the marketing strategies implemented by GlaxoSmithKline Plc. Since, the company…
SOCIAL MEDIA MARKETING STRATEGY
Just as was the case in the early 1920s when television and radios were top-of-mind in the field of advertising, face-book, twitter, and other social networks have become popular marketing and promotional sites for a number of companies (Wollan et al., 2011, p.56-65). Finding a workable and economical marketing solution is the holy grail challenge for top markets today. Advertising lost influence…
Marketing Strategy Proposal
Mostly strength and weaknesses involves the evaluation of factors related to internal business capabilities, Opportunities and threats keenly deal with the external factors that somehow affect the business. Companies always design a strength assessment to measure their competencies.Here, a business thoroughly evaluate its marketing and promotion objectives for it strength based on its internal…
Marketing Management and Strategy
The paper starts by explaining the meaning of relationship marketing and the main part of the paper will discuss the relevance of this concept to today’s business. Relationship marketing is perhaps one of the most important concepts of marketing during the contemporary period. Basically, “customer relationship management (CRM) or relationship marketing is the overall process of building and…