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Essay sample - Marketing strategy for managers
Pages 3 (753 words)
Marketing Strategy for Managers A proper and efficient marketing strategy contributes towards the financial success of a company. I consider that a marketing manager should have the ability to establish relationships with customers that will prove beneficial to the company…
Capturing marketing insights The primary element is to develop plans to learn the market trends and observe competition. To implement such plans is “both an art and a science” (Kotler & Keller, 2012, p.67) I think it is the responsibility of a firm to keep its marketing managers continuously informed to facilitate them while developing and implementing marketing decisions. Marketing managers can analyze problems by constant knowledge of current sales, costs and inventory levels. This will help them to create strategies accordingly. The distributors and other intermediaries can also be motivated to provide information on market trends. Connecting with customers An efficient marketing strategy begins by considering the customers as the only true “profit center” (Kotler & Keller, 2012, p.604). It is important to establish customer trust in this era of digital technology. Since customers are now exposed to buying facilities from various sites like ebay and can compare prices of products it is necessary for salesperson to convince the customer that lowest price does not always guarantee long term benefits. Another important element is to “deliver high customer value” (Kotler & Keller, 2012, p.289) by promising good product service for a longer period. ...
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