developing a marketing plan - Assignment Example

Only on StudentShare

Extract of sample
developing a marketing plan

Sony’s products are advertised through the world by sales companies and unaffiliated suppliers as well as direct trades via the Internet. Sony is also involved in advertising agency business and network services business in Japan among so many other activities. This paper seeks to establish Sony’s current industrial status in the market share and unearth the company’s secrets of success. Principally, the sole intention of this treatise is to bring into focus the Marketing Plan for Sony Corporation (Fujiwara, 2006).
With many main products reputable and substantial market share, one can note that it is improbable for new competitors to overcome product identities that are conventional to maintain consumer trustworthiness. The copyrights that are possessed by Sony are a resilient obstacle since competitors find it costly to enter the same industry of production due to placement of patents and licenses and raised prices for the product.
Sony Corporation, for a long time, has been, and still is, dominant in the electronic business. With its capacity to deliver durable and high-end products, Sony has built long-lasting relationships with their dealers. Their high business uniqueness and a worldwide network of business entities has enabled them establish a bargaining power of the suppliers and dealers like no other company. Because of this, dealers have found it hard to bargain down prices due to their loyalty, and high quality products produced by Sony. The introduction of the new Sony LED TV and the quality that comes in this product, is an example as to why dealers have lowered their bargaining power thus increasing level of Industry profits.
The bargaining power of retailers and suppliers will depend mostly on the bargain power of end-users. This chain is what makes this phenomena a threat and may force a company to lower its prices that might lead to ...
Download paper


Founded in 1970, Sony is involved in the manufacture, design, development, and sale of many kinds of electronic equipment, and devices. Sony also employs third-party producers brands. Sony is a worldwide company…
Author : bbergstrom

Related Essays

Developing an integrated Marketing Mix Plan for a new brand (TEA)
The firms fail to address the competitive forces by developing their marketing policies will minimize the competitors (William 56). The marketing policies adopted by the organizational leaders, they direct their firms towards gaining the competitive advantage in the value added tea industry are discussed in the research. Data is collected through interviews with founders of nine firms using an interview guide and use records at the UK Tea. The results produced that brand structure, position advertising, product discrimination, cost control, and customer center were the most important policies...
15 pages (3765 words) Research Paper
Developing a Marketing Plan
Devising a course of action that can give a detailed description of a product proposed by a firm may be a complex matter since the plan has to incorporate market segments, have a clearly defined data that is relevant to the identified market, and compose of an implementation plan (Steinberg, 2011:5). The task of this is to plan and describe a research programme to identify attractive market segments relevant to a product that I will propose and estimate the size of the relevant to it. After analysing a number of factors such as category involvement, product preference motivators, product...
5 pages (1255 words) Assignment
Marketing Plan
450). John Lewis departmental store describes its customers in terms of demographics and psychographics. According to Attwood (2007), John Lewis departmental store serves the affluent and middle classes whose income may not be reduced so much by high bills. This is shown by the high priced goods sold in stores. John Lewis customers are also trendy and value fashion. This organization can increase its market share by coming up with new products, which can best serve the low income earners. John Lewis will come up with low-priced differentiated products. United Kingdom’s retail market is...
5 pages (1255 words) Essay
Developing an international marketing plan for an organisation
In order to create new customer segments for the newly launched products, the marketers tend to practice extensive marketing strategies and activities. Concerning the industry structure, it can be stated that the medical equipment and pharmaceutical sector is dominated by few major marketers including J&J that has been long serving the customers. Threats of substitutes as well as new entrants are also observed to be low in this industry owing to high degree of regulatory interventions, capital intensiveness and greater dependency on customer as well as stakeholders’ trust (Giudice, & Bolduc,...
14 pages (3514 words) Assignment
Functions of Marketing Management /Marketing Plan
In addition to these, the marketing manager must look in ways of attracting and retaining the customers. The manager also looks how the introduction of the brand in the market is going to affect the sales of the product every time they are supplied in the market (Grönroos, 2007).
2 pages (502 words) Assignment
Marketing plan
Second part discusses the international marketing plan and third is the recommendation.
12 pages (3012 words) Essay
Samsung are developing a phone with a bendable screen. Design a marketing comms plan for the launch and first six months of Samsuns new smartphone.
For example, when a new brand is advertised in the developing markets, the consumers increase their demand for the commodity resulting to higher sales for the company. As one of the 4 Ps of marketing, communication is intended to have strategic and tactical implications with the former being long term and the latter short term. The reasons for using market communications include encouraging transaction by differentiating the brands, reinforcing, informing the customers, and persuading the potential buyers. Notably, for communication to have positive impact, consumers must be moved through a...
14 pages (3514 words) Coursework
Got a tricky question? Receive an answer from students like you! Try us!