Developing a marketing plan - Assignment Example

Only on StudentShare

Extract of sample
Developing a marketing plan

Sony’s products are advertised through the world by sales companies and unaffiliated suppliers as well as direct trades via the Internet. Sony is also involved in advertising agency business and network services business in Japan among so many other activities. This paper seeks to establish Sony’s current industrial status in the market share and unearth the company’s secrets of success. Principally, the sole intention of this treatise is to bring into focus the Marketing Plan for Sony Corporation (Fujiwara, 2006).
With many main products reputable and substantial market share, one can note that it is improbable for new competitors to overcome product identities that are conventional to maintain consumer trustworthiness. The copyrights that are possessed by Sony are a resilient obstacle since competitors find it costly to enter the same industry of production due to placement of patents and licenses and raised prices for the product.
Sony Corporation, for a long time, has been, and still is, dominant in the electronic business. With its capacity to deliver durable and high-end products, Sony has built long-lasting relationships with their dealers. Their high business uniqueness and a worldwide network of business entities has enabled them establish a bargaining power of the suppliers and dealers like no other company. Because of this, dealers have found it hard to bargain down prices due to their loyalty, and high quality products produced by Sony. The introduction of the new Sony LED TV and the quality that comes in this product, is an example as to why dealers have lowered their bargaining power thus increasing level of Industry profits.
The bargaining power of retailers and suppliers will depend mostly on the bargain power of end-users. This chain is what makes this phenomena a threat and may force a company to lower its prices that might lead to ...Show more

Summary

Founded in 1970, Sony is involved in the manufacture, design, development, and sale of many kinds of electronic equipment, and devices. Sony also employs third-party producers brands. Sony is a worldwide company…
Author : bbergstrom
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"Developing a marketing plan"
with a personal 20% discount.
Grab the best paper

Related Essays

Developing an integrated Marketing Mix Plan for a new brand (TEA)
Developing an Integrated Marketing Mix Plan for a New Brand (TEA). At the current the world tea market is swiftly developing with emerging customer necessities. The importance of the drastic change is noted from the export of value added tea products is highlighted in literature to face the shortcomings that are increasingly aggressive beverages.
15 pages (3750 words) Research Paper
Developing a Marketing Plan
Due to this vein, marketing and sales has revolutionized the way companies handle both products and customers. These two factors have become so demanding such that it is today an area of increased focus for every single company of any particular size (Alcock, 2003:4).
5 pages (1250 words) Assignment
Marketing Plan
221-25). A marketing research entails obtaining adequate information on the environment of John Lewis Organization. An analysis of the internal and external environments will give adequate information to determine the marketing strategy to employ. The internal environment will entail a close look at customers while the external environment will determine the market and competitors in the market (McDaniels & Gates, 1998, p.
5 pages (1250 words) Essay
Developing an international marketing plan for an organisation
The Industry In the present medical equipment and pharmaceutical industry, the organizations or market players can be observed to seek to develop their business position through initiating new products/services into the market applying a differentiation or diversification approach.
14 pages (3500 words) Assignment
Functions of Marketing Management /Marketing Plan
Marketing management roles in a new product introduction in the market and its development needs price evaluation. A manager has to understand how the product will be sold in the market and how the customers
2 pages (500 words) Assignment
Marketing plan
The marketing approach done goes along on the corporate objectives and mission. Since Nestle S.A. is financially capable to operate a subsidiary or ownership in a new territory, this set-up is recommended. Discussions are arranged in three parts: first is
12 pages (3000 words) Essay
Samsung are developing a phone with a bendable screen. Design a marketing comms plan for the launch and first six months of Samsuns new smartphone.
Marketing communication refers to the use of different media to engage with an organization audience or stakeholders. Once the communication is done with an appropriate avenue, the audiences are encouraged to give feedback through their attitude and behaviour.
14 pages (3500 words) Coursework
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT