Got a tricky question? Receive an answer from students like you! Try us!

Shell company's efforts, actions and initiatives regarding sustainability - Assignment Example

Only on StudentShare
Author : jon21

Summary

[SHELL] [University] [Instructor Name] “Shell company’s efforts, actions and initiatives regarding sustainability” The company that has been chosen is Shell Limited. It is an international organization, that has been functioning well despite facing a huge number of lawsuits and allegations, their profits have not dwindled…

Extract of sample
Shell company's efforts, actions and initiatives regarding sustainability

They have divided their whole work strategy into two directions, Up-stream and down-stream. In the Upstream strategy they are actually looking forward to discover newer oilfields and at the same time also working on the existing methods to increase efficiency and productivity. In the downstream strategy they invest the earnings to earn financial gains. They focus on providing the supply to the demands of the energy of the world and that to in an environmentally friendly way and at the same time focus on sustainable development. ROYAL Dutch Shell plc commonly known as “SHELL” is a multinational BRITISH-DUTCH oil and gas company. Its headquarter is situated in THE HAGUE, NETHERLANDS and a registered office in LONDON, UK. SHELL is amongst one of the leading company in the field of oil and gas industry; indulge itself not only in the production and refineries of petroleum products but also paved its way in the major energy products like “bio fuel, hydrogen and power generation”. SHELL is keen in fulfilling and guaranteeing energy needs of people in ways that are highly economical, environmental and social responsible. ...
Download paper

Related Essays

Public relations campaign for Shell FuelSave
Shell is present in more than 90 countries worldwide, has 93,000 full-time employees, and maintains a fuel retail network of around 43,000 service stations Royal Dutch Shell C (2001). In 2010, Shell was able to produce 3.3 million barrels of oil equivalent per day while it generated earnings of $20.5 billion Royal Dutch Shell C (2001). It spent $23.7 billion on net capital investment while it spent over $1.0 billion on research and development (R&D). The business operations of Shell are classified under three major categories—upstream, downstream, and projects and technology. Firstly, Shell…
10 pages (2510 words)
Corporate social responsibility plan. Royal Dutch Shell Corporation
In exploring this subject, I wish to shed light on the significance of creating a timely and strategic corporate social responsibility program that strengthens and nourishes the corporate identity and image of Shell. I like to end this paper by presenting specific executions for the CSR program. …
Description and critical evaluation of a company's overall digital marketing efforts
With up to 4.5 million likes on facebook and over 170 thousand followers on twitter, eBay is actively increasing its popularity all around the world. It has a modern website that is quite user friendly, it easy for one to find his or her way around the site be it to buy or sell a phone, a car or an accessory among others. Consequently, its default search engine gives results of all its networks; the item to be sold or bought, the price range and the even geographical location. Finally, eBay has a mobile application that allows e-mail and message notifications about specific services…
6 pages (1506 words)
Sustainability
Sustainability is the agenda of leading companies and it has gained recognition as a driver for strategic product as well as business innovation (Deloitte n.d, p.1). A business that considers the change as an opportunity and come up with innovative products as well as business models to thrive in a sustainable way have high likelihood of reaping advantage, be relevant to consumers, capture market share and operate efficiently in a quick transforming world. Firms face increased expectations from investors and consumers regarding their way of operations; therefore, companies are keen to be…
8 pages (2008 words)
Sustainability Marketing
While economic pressures govern organisational strategies, their social responsibilities have also assumed increased significance. Widespread focus and attention on the issues of corporate social responsibilities and sustainable growth aspects have shaped new governance policies and practices. Such perspectives define the role organisations can play in creating responsible economic, environmental and social well-being of the communities they impact or serve. Several studies and observations made in this context have sparked debates on whether the marketing practices today are suited to an age…
8 pages (2008 words)
Evaluation of the Company's Strategy
M&S caters to niche customers because the products are expensive and exclusively branded. This allows the company to focus on the customer’s demand pattern and provide maximum customer satisfaction. With the declining economic climate, M&S has invested in their pricing to ensure premium quality at unbeatable price. M&S encourages its suppliers to remain aware of changing fashion trends to reduce the risks of over-production. The M&S brand is known for its quality as opposed to quantity and hence customers buy less quantity but high quality. Most of the M&S clothing range within great prices…
9 pages (2259 words)
evaluation of the company's strategy
While doing this, the study has made use of Ansoff matrix and BCG matrix. In addition, the study has also critically evaluated the organisation's strategy in terms of its suitability, acceptability, feasibility and sustainability. The key findings of the study were that certain segments of company are witnessing low market share and low growth rate. Hence, in order to overcome this issue, the company has been recommended product development strategy. The external audit has also shown that the company is yet to make an online presence, thus, the company has again been suggested to launch an…
8 pages (2008 words)