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Push and Pull Marketing NAME: AFFILIATION: UNIVERSITY: COURSE TITLE: DATE OF SUBMISSION: Question: Why Push marketing communications is more important than Pull in Business to business marketing? Answer: In marketing world, communication of an organization with its end consumers is mandatory and it needs to be well-integrated with its product or service offering so that consumers can develop an association between them.
Since consumers’ attention is the main aim of communication mediums, communication strategy can be either pull strategy or push strategy. Both approaches are distinct from each other and every organization has to ensure that it plans and executes that strategy which will work for its offering (Hegel III & Brown, 2008). The main difference between push and pull marketing is that pull marketing induces end consumers to create demand, while in push marketing, marketers entice trade buyers to purchase and carry out the products that allows them to reap profit potential benefits (Steglin, 2012). Push Marketing Strategy In push strategy, the primary aim of marketers is to design marketing strategy in a way that will push products onto the consumers. It basically means offering attractive incentives to employees and sales representatives for pushing the product on specific points or places where there are more chances of customers buying products impulsively. In other words, in business to business marketing, it means using marketing mediums to get attention of businesses to buy the supplier’s materials and products and sell it to end consumer. ...
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