Push and Pull Marketing - Essay Example

Only on StudentShare

Extract of sample
Push and Pull Marketing

Since consumers’ attention is the main aim of communication mediums, communication strategy can be either pull strategy or push strategy. Both approaches are distinct from each other and every organization has to ensure that it plans and executes that strategy which will work for its offering (Hegel III & Brown, 2008). The main difference between push and pull marketing is that pull marketing induces end consumers to create demand, while in push marketing, marketers entice trade buyers to purchase and carry out the products that allows them to reap profit potential benefits (Steglin, 2012). Push Marketing Strategy In push strategy, the primary aim of marketers is to design marketing strategy in a way that will push products onto the consumers. It basically means offering attractive incentives to employees and sales representatives for pushing the product on specific points or places where there are more chances of customers buying products impulsively. In other words, in business to business marketing, it means using marketing mediums to get attention of businesses to buy the supplier’s materials and products and sell it to end consumer. ...Show more

Summary

Push and Pull Marketing NAME: AFFILIATION: UNIVERSITY: Question: Why Push marketing communications is more important than Pull in Business to business marketing? Answer: In marketing world, communication of an organization with its end consumers is mandatory and it needs to be well-integrated with its product or service offering so that consumers can develop an association between them…
Author : breitenbergshan
Push and Pull Marketing essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Push and Pull Marketing"
with a personal 20% discount.
Grab the best paper

Related Essays

Course Project - Customer Behavior: development of marketing strategy for Coca Cola
It explains all the insights and necessary description of how Coca Cola has developed itself as a successful brand despite the presence of its major competitor, Pepsi. Market analysis: Market analysis of Coca Cola can efficiently describe the factors that determine the attractiveness of its market.
10 pages (2500 words) Essay
Relevance of Technology Pull and Push Debates
According to the paper general debates concerning market pull and science and technology push are numerous. There is a great debate concerning the relative significance of demand pull and science and technology push in triggering innovative activity and identifying the patterns of innovative activities. Most researchers have pointed out that both demand pull and technology push are important for the success of any innovation.
8 pages (2000 words) Essay
Product reassessment
Project is due for implementation in 2014 in China. Objective of the proposal is to give life to the dying industry of the fax machine through entry of foreign markets. Desired impact and outcome of the project is its long term effect of the product projected by the sustained profitability of the company.
5 pages (1250 words) Essay
HISTORY SUBJECT: Scotland: The Stateless Nation. Paper Topic Attached. (Scottish Emigration: push, pull factors)
Scots emigrated by force as political prisoners and religious protesters, they were assisted and they volunteered to leave a land that they loved1. They wandered to the European Continent, settling in Scandinavia, Holland, France and Italy pursuing
7 pages (1750 words) Essay
Critically review so called push and pull system of control for supply chains in the automotive sectore
This has allowed Toyota to release vast amounts of working capital and has consequently provided this giant with a decisive edge over other competitors in the industry. The basic purpose of any production process is to
9 pages (2250 words) Essay
What is the current relevance of technology pull and push debates
is a method that entails forcing a new technology or product onto the market that actually did not require or ask for it (Black and Hodgson 2010, p1). The proposition of technology-push by Schumpeter indicates that science and technological research are a strong stimulant for
8 pages (2000 words) Essay
Push and pull factors in Syrian migration
Civilians began leaving their homes in 2011 and have been migrating since that time, because numerous perils were posed by the war: executions, tortures, massacres, sexual violence, exploitation of
3 pages (750 words) Essay
Push and pull factors in Syrian migration
Soon, civil convulsions and riots have turned to an ongoing armed stand-off which already have took lives from more than 191,000 of people, and have changed millions of Syrian lives forever
3 pages (750 words) Essay
Push and pull factors in Syrian migration
Every day more than 200 people tried to get that freedom from Bashar Assad were killed. Consequently, the economic growth of Syria remained stagnant due to disruption and prolonged violence leading to low level of economic and employment potential. The war was a push factor since it was unsafe for the Syrians to live in that country.
3 pages (750 words) Essay
Principles of marketing management (case study)
These include SWOT analysis, PEST analysis, Porter’s five forces analysis etc. Out of these SWOT analysis is the most widely used technique (Downey, 2007). SWOT (Strengths, Weakness, Opportunities and threats)
5 pages (1250 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT