Consumer Decision Making

Consumer Decision Making Research Paper example
Undergraduate
Research Paper
Marketing
Pages 3 (753 words)
Download 0
Introduction Consumer psychology is highly complex phenomenon that requires in depth study of consumer purchase behavior. Businesses and market outlets tend to exploit customer preferences and buying psychology to sell their products and expand their market…

Introduction

I have recently started working on a marketing job. The new job requires me to be constantly in touch with by superiors and also with my customers. I now realize that my basic model of mobile would not serve its purpose. I need a phone that not only serves as a phone but also functions like a hand held computer with wi-fi facility. Reading and writing emails was very important and hence, the new mobile must be hi-tech with huge functions. Using laptop all the time to remain online for conference talk with superiors was not feasible. This was a major problem which needed to be sorted out. Hence, new mobile with these features was the only option for me to safeguard my job. Information search My need for sophisticated mobile phone was driven by my professional requirement. I started researching for the best brand that would help me meet my need. The online search was natural option. I found that Nokia N8 was a good option. It was not only backed by the brand credibility but also through experience I knew that it was sturdy and reliable. It was equipped with various features like easy navigation, huge storage, high resolution camera, wi-fi to connect easily across the globe, email, video conferencing, facebook etc. These were critical features that supported my work. ...
Download paper
Not exactly what you need?

Related papers

Consumer Decision: The Effect of Word-of-Mouth.
Journal articles have been mainly used for the secondary based study. Results: The study regarding the word of mouth has shown that the positive effect of the word of mouth has surprised the negative effe3ct and has been comprehensive in perusing the customers decision-making while purchase. Results from the study have shown that the consumers who have been a customer of the organizations products…
Integrated Marketing communication: Consumer behavior and factors affecting on decision-making
Consumers usually receive the needed stimuli to trigger the need for something from both the surroundings as well as the assorted viewpoints of the marketing approaches for various goods and services. The consumers respond to these stimuli through the purchase or failure to purchase the product that had formerly been acknowledged. In the steps of receiving the stimuli from the surroundings or the…
Decision Making Process
Doing this entails a thorough understanding of the micro and macro environment that defines the given consumers that a firm needs to serve. The most important point to note is the fact that consumer buying choices and decisions making process are things that get influenced by external factors which need to be handled by internal processes that could take place through social interactions. Consumer…
Consumer Decision-Making Process
(Philip Kotler, 2009) Need Recognition is the start of the buying process, where the customers realize their need or problem. This necessity or want could be triggered by wanting to satisfy a need which arises due to internal stimuli, such as thirst, hunger, etc. (Anonymous, n.d.) . This need can also be sparked by external stimuli such as advertisements, or when your friend buys a new car or a…
Buyer Behaviour: The Consumer Decision-Making Process as it relates to Replacing a Laptop Computer
Surveying the customer base, as well as retaining information from social media, customer service reports, will all provide our company with trends of what our customers and consumers in general, are looking for in regards to communication devices (Oracle, 2012). Not only can we help our customers through this process of determining what they like in their current products, we can also tailor…
How relevant is the rational model of consumer decision-making to marketers today?
This model, however, is not very relevant to marketers in the current industry environment as there are many distinct factors involved with consumer decision-making which include cultural values, social expectations and psychological factors that cannot be excluded from the equation attempting to rationalise human behaviour. Explaining lack of relevancy of the model The rational decision-making…
The online word-of-mouth (online user reviews) effect on the hotel room consumer's decision making: A case study of Galaxy Cas
The study included sample sizes of 300 customers of Galaxy Casino Hotel. The research was based on the Edelman’s consumer decision journey model and then related the responses from the customers according to the model. The purpose of the study was to identify whether the reviews of online user have an influence on customers of Galaxy Casino Hotel or not. The study assumed samples as the overall…