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Repositioning Desktop Personal Computers - Essay Example

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College
Author : amacejkovic
Essay
Marketing
Pages 5 (1255 words)

Summary

Repositioning Desktop Personal Computers Table of Contents Table of Contents 2 Desktop Personal Computers 3 Repositioning of Desktop 4 Types of Research 6 Methods to Increase Adoption Rate 7 New Service Component 7 Distribution Problems 7 8 8 References 9 Desktop Personal Computers Preference of people for desktop computer has changed drastically in recent years…

Extract of sample
Repositioning Desktop Personal Computers

Desktop are more stable computing system (people can use it continuously for twenty four hours without perturbing stability of the system, processing speed and resolution is better than laptops) with respect to laptops and tablets. Companies use desktop as a working tool for employees. Desktop has seen a sudden fall in sales during 2000’s. Sales of personal computer in USA has touched nadir in the last quarter of 2011. Apple has revolutionized the concept of computing system by introducing iPad tablets. Buying behavior of the consumer has changed within last few years. Now they want to purchase on the go computing systems (easy to carry, light weight, systems with up to date applications). Laptops, smart phones and tablets are direct competitors of desktop. Students prefer to carry computer system with them to colleges or schools but they can not carry desktops. Bulky framework of desktop creates problems like lack of flexibility in carrying, lot of power consumption and lot of space consumption. All these problems are absent in laptops, smart phones and tablets and for this reason young generation prefer them to use over traditional desktops. Repositioning of Desktop Desktop was a popular computing solution among consumers during early 2000’s. Repositioning for a particular brand can be done in nine ways. ...
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