Marketing Information System: case of Toyota Motor Corporation - Essay Example

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Marketing Information System: case of Toyota Motor Corporation

The researcher states that every marketing plan has four dimensions in terms of product, price, place, promotion. Place regards to distribution network maintained by companies. Toyota emphasizes on just in time (JIT) inventory control and lean operation. Place plays an important role to create suitable lean operation across all the plants of Toyota. Supply chain management plays a pivotal role in maintaining a proper inventory function. Maintaining the first P (product) of marketing is the main problem for Toyota. Tsunami on March 11 has clearly impacted the car company, which has higher sales volume in Japan with respect to competitors like Nissan and Honda. The Japanese automobile company has projected a profit margin of $3.5bn for next 1 year which is almost fifty percent lower than previous year’s projection. The company will certainly lose its position as volume leader in terms of car production during 2011 and might fall behind General Motors and German player like Volkswagen. Analyst forecasted a drop of one percent in global sales for Toyota in the year 2012. The problem is regarding the production process of Toyota. They need to integrate supply chain network with production process to counterbalance the problem. Toyota fails to create quality in the production process and for this reason, they are struggling to earn the respect of value driven European customers. Toyota failed to create safety value associated with car model for customers. According to Kelley Blue Book, the value of used Toyotas is down by 3% and it will decline further 1.5% in near future. ...Show more

Summary

This research evaluates and presents marketing information system. The firm that is analyzed in the paper is Toyota Motor Corporation. The paper will cover the following: proprietary and corporate information; three sources of secondary information; primary marketing problem.

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