Marketing Management in a Global Economy - Essay Example

Extract of sample
Marketing Management in a Global Economy

When dealing with place, the company needs to ask where the buyer will search for the product, how the client will access the correct distribution channels, if they need to use a sales force, and what the competitors do that an individual can learn. For the pricing section of the marketing mix, the company requires to determine what the product’s value is to the client. Whether there is an established price point for services or products in the area, whether the client price is sensitive enough to give one an extra market share with a small price decrease, and how the company’s price compares with the competitors (Doole & Robin, 2008). When it comes to promotion, the company discerns when and where they can get their marketing measures across to their target market, how they can reach their audience via radio, press, or billboards, what time is best to carry their promotion, and whether any environmental issue dictates the marketing launch’s timing. The company also needs to determine how its competitors carry out its promotion. 2. Define Value Chain, and give an example of a company that utilizes a Value Chain Delivery Network, further cite the success rate of their value chain network. ...
Download paper

Summary

Marketing Management in a Global Economy Name: Institution: MARKETING MANAGEMENT IN A GLOBAL ECONOMY 1. Define in full detail the 4 P’s of marketing, and give an example of a company (corporation) that has fully mastered the 4 P’s ensuring their customer is a repeat customer The 4 Ps of marketing are made up of product, place, price, and promotion (Doole & Robin, 2008)…
Author : schimmelsydney
Download 1

Related Essays

Global Marketing
This research aims to evaluate and present globalization that has opened a plethora of opportunities for organizations and communities to trade across national and supranational boundaries. International marketing is the term coined for trade between the different international entities and is set to evolve into global marketing. Global marketing is an evolving concept with some similarities to international marketing in the advantages it provides in terms of marketing strategies, cost reductions, etc. However, it is also considered to be quite unlike international marketing in terms of the...
10 pages (2510 words) Essay
Global marketing management
The researcher states that in the era of globalization, a company with a good financial and non-financial base will certainly think about the expansion of the company overseas. If they can expand their customer base, it would be more profitable for them, when the long run of the business is concerned. The companies have to design efficient strategies to ensure that their new venture in overseas country is generate a good return for them in a long-term basis. Hilton food group Plc is in the retail meat packing business in Europe. They are the supplier of the major food retailers of Europe who...
12 pages (3012 words) Essay
The essentials of international marketing in the context of a UK-based firm, Directa Ltd
The paper tells that the world today has become a global village. Information exchange can occur within a matter of milliseconds over thousands of miles. Technology has revolutionized every field, from arts and education to organizational management. It has also opened up new vistas of business management that were not plausible a few decades ago. One of the most important revolutions of globalization has been global marketing. Internationalization and global marketing strategies has not only garnered the attention of large corporations but small and medium sized enterprises are also...
19 pages (4769 words) Essay
Marketing of Petro-Chemicals in a Global Economy
Food and water supply, transport, and mobility services require energy input. Fossil fuels are predominant in our current energy system, providing low-cost and reliable energy services. Renewable resources are used as well, especially hydropower and wind power, but also biomass resources in developing countries.” Consequently, the U.S. Department of Energy stated that a major percentage of its oil use is benefitted by the industrialized world. The petrochemical product needs are expected to occur in the transportation sector. The transportation sector has few economically competitive...
20 pages (5020 words) Term Paper
global marketing
Foreign direct investment is simply direct investments across national boundaries” (Dicken, 2007, p.36). Earlier, countries were bit reluctant in welcoming foreign direct investment because of the concerns about the negative impacts upon domestic firms caused by the intrusion of foreign firms. However, world has realised that these concerns are nothing in front of the huge benefits and advantages brought by foreign direct investment. It should be noted that communist China is the number one exploiter of globalization and foreign direct investments at presents. In other words, China has no...
12 pages (3012 words) Essay
Global Marketing
Because of this free flow of information, it has to be said that there has been a tremendous rise of competition in the global market place. As of the recent times, many companies are focusing on entering many new markets for the purpose of clocking significant business growth opportunities. It has to be said that this particular project discusses about the internationally acclaimed ethical cosmetic and beauty product offering company Body Shop and its efforts related to entering the market of China. Introduction The world of the 21st century is moving at a rapid pace. The tremendous momentum...
10 pages (2510 words) Essay
Global Marketing
Culture is recognised to be an essential factor which imposes considerable impact upon the entire performance of the organisations (Lee & Carter, 2009; Bardhan & et. al., 2006). Culture is recognised to be an essential element on the basis of which the different magnitudes of human behaviour are determined. Culture comprises different elements that include belief, morals, knowledge, art and customs among others. These are various elements that depict the culture of a particular society. Moreover, culture is based on different macro environmental factors including social, economic, political...
6 pages (1506 words) Assignment
Got a tricky question? Receive an answer from students like you! Try us!