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Online Grocery Shopping Marketing management is a major component of business management. To remain at a competitive edge in the 21st century, businesses have to make their customers the focus of all their activities. Marketing task helps businesses achieve customer focus through identification, satisfaction, and retention of the customer…
With the age of growing technology and internet popularity, marketing has become easier because customers have an opportunity to post reviews about products and have others access it before making decisions. Companies can use the reviews to improve their products and develop others that match customer’s needs. As a marketing manager of Miou Company Ltd, I will examine literature review to understand traits of internet shoppers, their general shopping orientation, their web-usage-related lifestyle, and their psychographic characteristics. In addition, I will evaluate their motivations for shopping groceries online, their perceptions of the advantages and disadvantages of shopping online for groceries and situational factors that may elicit online purchase of groceries. Miou Company that has a chain of national supermarkets in Australia intends to open an online grocery-shopping website to counter the challenge posed by fast growing online shopping. One of the first things to consider in the research is seeking to understand the traits of internet shoppers. Internet shoppers tend to rely on feedback reviews about products and services done by those who have already been served by the company. ...
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