The Creative - Assignment Example

Marketing Plan for Multi-Functional Remote Device (MRD) s HosTech is a company that adopts, invents and integrates the use of technology in the Hospitality Industry. HosTech has been working on the development of a Multi-functional Remote Device (MRD) and is due to launch as soon as possible. The need for innovative products has led HosTech to invest in swift technology relevant for the hotel industry globally. Therefore, there is a need for accuracy for future developments so as to maximise customer retention and satisfaction (Kasavana & Cahill, 2003), which has led to the development of the MRD product that will facilitate numerous functions in the hospitality industry.

This product is portable and would promote the integration of technology and enable access to the hotel services through an electronic device (Nyheim, McFadden & Connolly, 2005). It would allow the customer the customer to manage the hotel services before arrival, upon arrival and within the booked room. The product targets different segments of the market such as the hotel industry and home movers. The company will differentiate prices according to the needs of different target markets. However, the product will face competition from companies that offer tour travels, apps that enable the customers to book a hotel in advance.

On the contrary, due to the numerous advantages the device brings, it will overcome the challenges.MRD: The Next Generation Tech In the Hospitality IndustryWitness the experience of swift technology.MANAGE YOUR HOTEL SERVICES BEFORE AND UPON YOUR ARRIVAL.USE A PORTABLE DEVICE TO ASK FOR TABLE SERVICE IN YOUR ROOMEasy ACCESS OF THE HOTELINTERACT WITH OTHER GUESTS AND SHARE THE EXPERIENCE SIMPLE AND FASTHosTech will need to engage in extensive advertising and promotion activities. The promotion will be through social media platforms such as Instagram, Twitter, Facebook, blogs and Company website.

The messages will market the product and more so, it will act as a platform to encourage customer loyalty by involving them in open discussion forums about the MRD. Furthermore, the message acts as a marketing tool to ensure the customers that the product is high-end and does there is no cuurent technology to beat it. References Kasavana, M., & Cahill, J. (2003). Managing technology in the hospitality industry. Lansing, Mich.: Educational Institute, American Hotel & Lodging Association. McFadden, F.

, & Connolly, D. (2005). Technology strategies for the hospitality industry. Upper Saddle River, NJ: Prentice Hall.