Marketing and the Apple global organization

Marketing and the Apple global organization Research Paper example
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Marketing and the Apple global organization Table of Contents Introduction 3 Article Review 4 Works Cited 7 Introduction The history of Apple Inc. dates back to the early 1970’s when Steve Jobs along with Ronald Wayne and Steve Wozniak established the technology firm.


As of 2011 the company employed 60,400 people throughout the world (“Apple Inc.”). Some of the evident products that have made Apple one of the biggest technical giants of the world are I-Phone, I-Pad, I-Pod and various software products. The Mac OS X in the software category has been able to revolutionize the computing experience of the users. If reports are to be believed, within few years from now the company will be launching I-car, a four wheeler car with unique style and design resembling the official logo of Apple. From the days of its inception Apple is highly sensitive towards its marketing strategies. The company tactically develops its business strategies for the purpose of retaining and gaining customers. This is the reason why we find Apple launching new products in every 2-3 years. Apple mainly distributes its product through whole sellers, retailers and Apple owned exclusive stores. The company has large number of competitors in direct and indirect form. Hewlett Packard, Dell, Google and Research in Motion Limited are the direct competitors of the company (“AAPL Competitors”). While, companies such as Lenovo, Compaq, Toshiba and Hitachi are also considered as the circumlocutory competitors of the company. In the context of the study i.e. ...
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