External Envrionment

External Envrionment Essay example
Masters
Essay
Marketing
Pages 4 (1004 words)
Download 0
External environment Name Institution Date of submission Why has MKC not been as successful as Avon in penetrating international markets? Mary Kay Cosmetics Company was incorporated in Texas in the year 1963. This company specialized in giving skin care system and not individual products…

Introduction

Mr. Curran Dandurand was thinking of the dynamics of the organizations international marketing operations. For more that fifteen years, the company had sold products outside the united states of America. However, when it came to 1992, out of the totals sales of $1billion, the company’s international sales accounted for only 11 per cent. This is opposite to Avon, a rival company which delivered more that 55 per cent of a total of $3.6 sales from the international markets in the same year. The company got a chance to venture into the international market. Among the international market ventures included launching of its operations in Japan. Japan is considered a mature market but then it happens to be lucrative in its operations. The other major market is the rapidly upcoming market in china. China happens to be quite unknown but the potential is enormous. Mary Kay Cosmetics Company was in competition for customers in both direct selling and cosmetics industries. Just to mention, the major competitor in the united states in 1992 were four companies. They included Avon, L’Oreal, Revlon and Procter & gamble. When it came to international marketing, Argentina and Australia were not chosen because of reasons bent on the company’s strategy. However, the company had a presence in many other countries and was hoping to do extremely well. ...
Download paper
Not exactly what you need?

Related papers

External and internal marketing environment analysis of Nokia
Nokia is the World’s chief mobile communication company, backed by its expertise innovativeness, user friendliness and protected solutions. It’s a well known company having its massive offices worldwide. The giant company whose head quarters are in Finland has spread in various continents with a very large market share globally (Steinbock, 2001, p.375). With its simple organization mission of…
External Analysis of Blackberry
The present 9000 series has extended the capabilities of blackberries (Baldauf and Stair, 180). The series is now able to receive RSS feeds, display full HTML web pages, and other networking abilities. This short paper will deal with the threats and opportunities of the Blackberry Company. Major threats faced by Blackberry The company faces a myriad of threats in which the leading is competition…
External Marketing Environment
A firm is frequently oblivious about the factors that affect its future. A marketer can comprehend the marketing environment through conducting a marketing research. Acquaintance to the environment assists an organization to modify its promotional mix and recognize new opportunities. Lamb et al (2011, p. 110) cites economic, cultural and social, business, legal and political and demographic…
Southwest Airline comprehensive external environment analysis
Though the local political affairs are usually kept under control, there are numerous other issues that do not lie within the company’s hands. The perpetual rise in the fuel prices has always remained a major issue for Southwest. The unpredictable nature of the fuel prices is hugely attributed to several external factors which are usually not within the control of the company. The fuel prices…
External and Internal Environmental Analysis - Apple
The current business environment is volatile and changing. In order to survive and thrive in this competitive environment, firms will have to monitor and analyze the internal and external environment conditions before taking any business decision. In the present research paper, an external and internal environment analysis of Apple has been done. EXTERNAL ENVIRONMENT External environment can be…
External Analysis on Noble Energy INC
An organization is directly impacted by the occurrences of the external environment in which the organization functions. Moreover, the external environment provides the impetus and paradigm that shapes the function of a company. A number of reports and observation of the eminent scholars reflected that organization having the ability to adjust itself to the exterior environment, essentially…