Got a tricky question? Receive an answer from students like you! Try us!

Eastman Kodak - Comprehensive Strategic Plan Memo. - Essay Example

Only on StudentShare
Masters
Essay
Marketing
Pages 3 (753 words)

Summary

Eastman Kodak’s corporate site and its annual financial and sustainability reports were helpful in comprehending the company’s vision and mission, organizational structure and the management style used, the company’s business strategy, its present financial position, and its approach in creating a competitive advantage over its peers. …

Extract of sample
Eastman Kodak - Comprehensive Strategic Plan Memo.

Key insights from the organizational and industry analysis report
The industry analysis revealed that the imaging industry is a swiftly developing industry which requires the organizations operating in the industry to be highly innovative and adaptive. The rapid development of digital technology brought about a far-reaching change in this industry, and Eastman Kodak could not adapt to it as fast as many of its competitors. Thus, Eastman Kodak lost its foremost position in the photographic equipment and supplies market. The company had to compete with established players who innovated faster than it and build a strong foot hold in the industry in addition to encountering substitute producing companies like HP, Xerox, and Canon etc.
The key matter that Kodak had to face in building its position in the digital imaging sector was that though it held the top position in terms of the conventional photography business associated with photo films, its position in context of digital imaging was very weak in comparison to its established competitors (Blackwell Publishing, 2012).
The key assets of Eastman Kodak that could be its source of competitive edge over its rival companies are its brand equity and awareness in addition to its internationally wide-reaching distribution presence. ...
Download paper
Not exactly what you need?

Related Essays

The Song Pure Frozen Yogurt: A Comprehensive Marketing Plan
In addition to that, there are a number of multinational brands that are already successful such as the Oreo biscuit in the city of Shangai in China. To capture more customers, Snog Company has developed a way to fit into the Chinese market since the customers prefer less sugar content. Additionally, Snog company flavours have also been improved to attract more consumers. The success of Snog Company in China will be as a result of its change in the advertising and distribution pattern. In addition to that, advertising of the product will be significant in boosting its sales and creating new…
20 pages (5020 words)
What Went Wrong for eastman Kodak?
Thirdly, Kodak was unable to make the new digital technology to fit coherently with its other capabilities as a core competency. In the subsequent paragraphs in this discussion, Kodak’s approach in these three strategies is compared with IBM’s in order to highlight the ultimate failure of the former and the success of the latter. Kodak rise to dominance in the imaging industry was characterised by it use of a razor-edged strategy. This strategy was implemented by selling cameras at a very low cost, and earning profits from the sale of expensive films. The high margins on film fuelled the…
5 pages (1255 words)
Deeveloping a Comprehensive Marketing Plan for Emirates Airlines
A marketing-mix to support the alternative strategy for the airline has been provided. Implementation of marketing plan and its importance during emergency have well been described in the report. Table of Content Emirates Airline 6 Emirates Current Marketing Strategy 6 SWOT Analysis 7 Strength 7 Weakness 8 Opportunity 8 Threat 8 Competitive Environment Assessment 9 Porter’s Five Forces Model 9 1.Threat of segment rivalry 9 2.Threat of new entrant 10 3.Threat of substitutes 10 4.Bargaining power of Suppliers 10 5.Bargaining power of consumers 11 Marketing Issues and Alternative Strategy 11…
9 pages (2259 words)
SABMiller Strategic Marketing Plan
SABMiller’s vision is to be the most admired company in the global beer industry; they are slowly accomplishing this by becoming the world’s largest brewers. SABMiller own over 200 brands of beer, they employ around 70,000 people in 75 countries, on top of this they are also the largest bottlers of coca-cola products. In Australia, SABMiller own over 58 beer and cider brands that are in the Australian Market. In late 2011, SABMiller bought out Fosters Group Limited which provided them exposure to the Australian beer and cider market. SABMiller believe that their competitive edge comes from…
4 pages (1004 words)
Memo
Canada has a gross domestic income per capital of $41,000 and a total population of 34.3 million inhabitants (Culturegrams, 2012). Zamada Motors is looking to expand its operations into the Canadian marketplace. The firm in 2014 plans on launching a small compact car called the “2.2”. The car is a small two seater with high fuel economy that is targeted to compete with Fiat, Mini, Ford and Toyota. The purpose of this memo is to provide a comprehensive integrated marketing strategy for Zamada Motors. The company has a marketing budget of one million dollars. A million dollars might seem…
6 pages (1506 words)
Strategic Plan
The focal point of this notion declares that it has become highly necessary for school managements to realize and acknowledge the importance of developing a comprehensive strategic design in governing the operations of the institution. Therefore, the purpose of this strategic plan for Paulo Freire Charter School (PFCS) is to critically analyze, examine and assess the extensive categories of strategic planning and implementation with respect to the organization. The report aims to achieve this purpose by specifically addressing particular areas of strategy which are classified under the…
6 pages (1506 words)
Kodak and Fujifilm
Since 1976, Kodak captured large market of camera and film in US (85% and 90% respectively). Photofinishing processes of Kodak soon became industry standard in terms of quality. It always had competitive advantage over its competitors due to the operation and scope of its business. This assisted Kodak for having sustainable growth for around 90 years. However, from 1980s and 1990s, Kodak began to encounter problems in terms of revenues, marker share, technological explosion, and competitors (Schreiner, 2012). As Kodak strives for survival, its biggest competitor Fujifilm enjoys the renaissance…
6 pages (1506 words)