Starbucks Coffee Marketing Plan - Research Paper Example

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Starbucks Coffee Marketing Plan

From the discission it it clear that the company aspires to provide an extraordinary service. The company has used several strategies, including increasing the size of its workforce so that it can increase the speed of serving its clientele. Although many view, the focus on the quality of service delivery may ruin the business because the company may end up producing low-quality products. However, this is a shallow analysis of the operations underlying service orientation. This is because, apart from focusing on methods of how to present the service better to the clientele, the concept includes ways of making a satisfactory product. In essence, the service-oriented operations at Starbucks equate the operations and components of a working marketing strategy. The following is Starbucks Coffee marketing plan.As the study stresses the main target market for Starbucks is people of all genders aged between 18-40 years. The fact that Starbucks products are relatively expensive means that most of its clientele are people of medium to upper class although the company has tried to bring down its prices. Starbucks Coffee is a brand that is synonymous with higher status social groups. This was the focus of the company for many years. This implies that the company targeted the young people who cared about their image and status. Although this supposition is still present when one utters the name of Starbucks, the company marketing strategy is changing. These are the main target markets for Starbucks Coffee. ...
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Summary

This discussion will delve into the discussion and analysis of a marketing plan of Starbucks Coffee, which is a service-oriented business. Although the description of a service-oriented business appears to be those businesses that deal in services only…
Author : dustin95

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