Marketing Discussion - Assignment Example

Only on StudentShare

Extract of sample
Marketing Discussion

For example, I got ripped off when the seller sold me an 8 oz bottle of mineral water at $5 each stating the water has health-revitalizing ingredients. Next day, I later learned that the all mineral water competitors, regardless of price sell the same type of mineral water. I could have bought a lower priced competitor’s product and save money for a snack food. Two days later, I took advantage of a store’s “discount sale” promotion and saved 70 percent on my purchase. Further, the average company can honestly make profits and similarly offer value to its current and prospective customers. To increase customer demand, the company must advertise the benefits of buying its products. For example, AMD grabbed a huge share of the Intel’s computer chip market segment because Microsoft refused to incorporate the changing needs of its current clients (Jagpal, 2008). REFERENCES: Jagpal, S. (2008). Fusion for Profit: How Marketing and Finance Can Work Together to Create Value. New York: University Press. Lilien, G. (2012). Principles of Marketing . New York: Decision Pro Press. Question 5) Nike, Gatorade, and other companies implement both emotional and intellectual marketing strategies (Moehlman, 2010). ...
Download paper

Summary

Marketing September 18, 2012 Question 4) The organization’s marketing mix equation includes profit-prioritized pricing decisions. The company must prioritize pricing strategies that equates to recovering the costs involved in making a product or service (Lilien, 2012)…
Author : cwunsch

Related Essays

Marketing Assignment
Precisely, population growth is inversely proportional to female wages. Scarcity of resource is the main cause of migration. Population growth leads to scarcity of resources or add pressure to existing resources leading to migration. The rate of rural-urban migration is directly proportional to population growth. Population growth also lowers per capita income of a country. This reduces the ability of the government to cater for the people. The pension scheme is one of the ways through which the government caters for its people. Population growth leads to low pension rates within a country....
3 pages (753 words) Assignment
Ryanair marketing strategies
According to the research findings Ryanair began its operations in 1985 with a single 15-seater plane, primarily a conventional airline from Dublin and Waterford in the Ireland Republic to London. During the initial years of operations, the airline faced significant financial challenges, which led to losses in the company. After an analysis of its marketing strategies, the company decided to re-launch in 1990/1991 as a “no frills”, low cost air carrier, replicating the business model of American Southwest Airline. Since then, price has been the integral marketing strategy of the company,...
10 pages (2510 words) Essay
Marketing, Assignment
Due to the maintenance of high quality in its food products, the company has grown quite popular in the bakery market in the UK and has consistently being awarded with a lot of prestigious awards both of national as well as international level. ...
29 pages (7279 words) Assignment
Marketing and Strategy Assignment
Companies are spending billions towards research and development in order to create innovations in their product lines. Firms like Apple are generating their core competence in the market based on innovations and research and development (Ireland, Hitt, & Hoskisson, 2011, p.82). The increased competition in the market has also led to marketers spending huge amounts towards improving their positioning and brand image in an attempt to create a distinction between the products and services offered by the competitors in the market (Davis, 2009, p.148). The present study would analyse the marketing...
8 pages (2008 words) Essay
Marketing Assignment
Successful differentiation gives the firm a competitive advantage as customers will look at the products as superior and unique and can be achieved in various ways. This paper will first detail eight ways to differentiate product offerings, and then concentrate on packaging the product in a more creative manner and incorporating new functional features into the product or product innovation. Strategies for Product Differentiation One way to differentiate products is via product innovation by adding functions or features into a product and commanding a higher price (Trout & Rivkin, 2012: p 34)....
8 pages (2008 words) Essay
Marketing Assignment
Thus, pricing plays a central role in marketing. Grocery retailers are becoming the dominant player in the food chain in the United States (US) and in a number of other nations. Most likely the question is not whether retailers have the ability to influence to increase price, but rather the extent and the implication of that influence. Retailers adjust their pricing in response to the demand of the market along with cost factors. With these considerations, the paper intends determine the influence of pricing by different grocery retailers on consumers. WIDE VARIATION IN PRICING OF AN IDENTICAL...
3 pages (753 words) Assignment
marketing assignment
Hence, marketing of the contemporary business world has moved on towards engaging, motivating and satisfying customers with personal values orientation than product featuring in fragmented mediums (Kotler, and Keller, 2009). This basic criterion of customer orientation drives marketing in every industry (Doyle, 2002). For example, high competitive retail industry requires marketing tools will higher value proposition such as loyalty cards etc. On the other hand, the distinguished forest industry has also realized the importance of scope of marketing on different levels of products such as...
12 pages (3012 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!