Pint Please App focuses on countries with prevalent beer culture like Denmark, Australia, Netherland, Belgium, Germany and the Czech Republic but the competitors do not consider beer culture before establishing their product. The competitors are not able to trace the appropriate market like Pint Please App does (Lemarchand 2014).
Solution to Reduce Competition
In reducing competition, Pint Please App should be accessed for free without the need for internet connection and will attract more people to use Pint Please App. The mobile phone sellers should also be paid to show the buyers on how to use the Pint Please App (Zarrell and Zarrella 2010).
Promotion Plan to Be Used
Pint Please App should be advertised in a variety of social media in order to create awareness across the world. The App should be installed on the phones for free so when an individual buys a phone can access the Pint Please App (Pride 2011).