Qatar Airways is a reasonably recent provincial airline company that is heading toward becoming an international brand. It has insistently moved in the direction of accomplishing its growth strategy objectives. This has been possible to a certain extent due to growing brand acknowledgment as well as awareness. Qatar Airways had generated brand awareness by means of many conduits, for instance advertising via print media, radio, television, and the internet. This had helped the airline company in presenting its image in a range of formats. The image of Qatar Airline that has been built by its initiatives is that of a progressive and premium airline that provides exclusive and outstanding customer service. The company endorses customary Arabic hospitality at the same time as embracing the attributes of other cultures. This can be understood from the mix of employees that are on board of the airline, who come from a diverse range of backgrounds (Qatar Airways, 2012).
In the year 2011, Qatar Airways attained a landmark by covering 100 destinations in its international route map. The Qatar Airways was also named the Airline of the Year 2011 at the yearly Skytrax World Airline Awards. It was observed that more than 18 million travelers across the world casted their votes for the Airline (Qatar Airways, 2012) ...Show more