Comprehensive Marketing Tactics - Assignment Example

I am prepared to execute the duties by using the marketing concepts I have acquired throughout my study. Notably, I will endeavor to practice ethical behavior when handling clients with different cultural backgrounds. For instance, I will attempt to understand the cultural values of my clients when marketing the products of the firm in order to foster respect for the customs of my target clients. Similarly, I will apply the concept of environmental scanning to gather valuable information that can benefit the firm. For example, I will utilize both online and offline means to collect information about the trends in the competition in the market. The collected information will help the marketing team devise comprehensive marketing tactics to acquire a competitive edge.

In my role as a marketing representative, I will endeavor to understand the preferences and purchasing behavior of the customers. For example, I will conduct routine customer surveys to establish what products and services they would like my firm to improve. 

I will apply the concept in creating a long-term relationship with potential as well as existing customers who belong to different generations as I seek to satisfy their various needs.

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