It is an important marketing aspect for any firm since consumer behavior and response to certain products is fundamental to the firm’s success and survival in the market (Jackson, 2005). The decision process undertaken by a consumer to determine whether to purchase a product or not, involves several stages. Apparently, the actual purchasing is only one step among several others. These stages begin with the actual recognition of need or desire for a certain product. This desire can be stimulated by different factors ranging from hunger to an advertisement. The consumer then proceeds to do a search of the available options whilst doing comparisons and seeking referrals. Evaluation of the available alternatives then follows, with the buyer establishing a personalized criterion according to tastes and preferences. This is normally followed by the purchase decision and the actual purchase of the product. Post-purchase evaluation is also an important aspect of consumer behavior. It involves the outcome and post-consumption analysis of the buyer (Dobson, 2007). As noted earlier, consumer behavior can be influenced by word-of-mouth and referrals from friends and/or family. This is evident in cases where students are great determinants when it comes to triggering of new trends that are later adopted by the rest of the society. Students, and other youth, influence the choice of products amongst themselves and other peers. Most young people like to be involved in purchases of newest trends. This factor, therefore, makes this age group (18-25) the best to study on consumer behaviors. Task 1 This paper seeks to identify and analyze the internal influences that affect the consumer behavior of young people aged between 18 and 25. The importance of the investigation done by this paper has far reaching implications. First, there is the interest to inform consumers about environmentalism aspects when purchasing products. In the United Kingdom, the most prominent pressure groups fro consumer behavior have been friends, consumer groups and the government. Literature review This section aims at providing a review of literature that discusses the factors influencing buyer behavior, especially among the young people. Jackson (2005) provides a comprehensive literature review on the behavior of consumers and the corresponding behavior change. He recommends that policy makers in the consumer sector should encourage lifestyles that depict sustainability. Consumer behavior researchers attribute a lot of importance to the factors that influence consumer behaviors especially among peer groups. According to Dobson (2007), consumer behavior that is oriented towards sustainable development by observing environmentalism lasts longer than consumer behavior motivated by financial incentives. The environmental policy in the United Kingdom is strategized for sustainable development. Harrison et al (2005) discusses some ethical practices by the consumer that may influence the seller or product. On the other hand, De Pelsmacker et al (2005) argue that there are some factors contributing towards reduced consumption of green products. These factors include lack of information among consumers and their increasing disbelief in green product campaigns. Apparently, the information given to the consumers is complex and sometimes conflicting, and this overwhelms them
Shopping Trends in Leeds UK Name Institution Introduction Consumers in the United Kingdom have had an increasingly sensitized behavior towards environmentalism and the whole aspect of green issues. These consumers have been keen to observe the consumption of commodities which comply with the green world regulations and environmental issues…
Each constituent country provides free public health care services to all permanent residents. Public health service in the UK is offered by the National Health Service (NHS). The NHS provides a wide range of health care services ranging from primary care, in-patient care, ophthalmology, long-term healthcare and dentistry.
Generally, there is stiff competition in nearly all the sectors and industries in the global and local market. Several companies provide same products and services leading to the struggle by the organizations to seek a better position in the market. The promotion initiative has to be strategically designed to help capture a larger market from the onset of the business.
Findings support the hypothesis that tuberculosis infection was introduced into Leeds west, Yorkshire by airborne transmission from the sputum of an infected individual. These findings also examine the effect of ethnicity and deprivation in regard to the prevalence rate of tuberculosis in the city of Leeds.
In the meantime, smaller companies are being shut out, and a closer look at the future of big companies like Tesco, Sainsbury and Asda in competition with other online retailers will be the focus of this dissertation. What about complaints of environmental concerns at Tesco and Sainsbury and complains of an anti-union culture at Asda Will online shopping even the playing field for smaller companies by offering customers more choices for shopping and more personal service
Sales are expected to grow 18 percent over last year to US $26 billion and are predicted to jump 25 percent to US $18 billion according to Jupiter Research and Forrester Research respectively.
According to various studies conducted free shipping offers, convenience, flexibility of shopping 24 hours a day, good bargains (low prices) and saving on gas due to less driving have prompted more customers to shop online.
According to the report in the old fashioned society, people were only concerned with the clothing and females were particularly exposed to the fashionable dresses, the traditional English dresses used to be worn only by the upper class women or more formally, the royal families. Western fashion is a particular modification of fashion.
Over the last century, millions of businesses have been established throughout the world, but only a small percentage of them have survived. In order for a business to succeed in the long term, it must adapt to changes in the marketplace, utilize innovation and it must provide excellent customer service in order to build an active customer base. The paper will use more than 5 sources and graphics.
Any business that has a positive effect on the environment stands to grow in the future (Wade, 2009).
Another trend that the world will see is the increasing popularity of online shopping. With online banking getting the confidence of consumers, more people will
The following presentation analyses how and why online shopping has become big business in the UK , why shoppers have grown to go online rather than make physical visits to retail stores and what this trend means for UK
3 pages (750 words)Essay
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