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Shopping Trends in Leeds UK - Essay Example
Pages 11 (2761 words)
Shopping Trends in Leeds UK Name Institution Introduction Consumers in the United Kingdom have had an increasingly sensitized behavior towards environmentalism and the whole aspect of green issues. These consumers have been keen to observe the consumption of commodities which comply with the green world regulations and environmental issues…
It is an important marketing aspect for any firm since consumer behavior and response to certain products is fundamental to the firm’s success and survival in the market (Jackson, 2005). The decision process undertaken by a consumer to determine whether to purchase a product or not, involves several stages. Apparently, the actual purchasing is only one step among several others. These stages begin with the actual recognition of need or desire for a certain product. This desire can be stimulated by different factors ranging from hunger to an advertisement. The consumer then proceeds to do a search of the available options whilst doing comparisons and seeking referrals. Evaluation of the available alternatives then follows, with the buyer establishing a personalized criterion according to tastes and preferences. This is normally followed by the purchase decision and the actual purchase of the product. Post-purchase evaluation is also an important aspect of consumer behavior. It involves the outcome and post-consumption analysis of the buyer (Dobson, 2007). As noted earlier, consumer behavior can be influenced by word-of-mouth and referrals from friends and/or family. ...
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