One of the common unethical practices in retailing is lack of honesty. Lack of honesty is unethical because when a business man or woman fails to be honest to his/her employees and customers, it will highly affect their trust. Most clients like to trust the people who give them the products they need, and when a retailer fails to be honest, most of them tend to run away from the retailer (Robinson, 2009). Most customers question the ethics of their retailers and, therefore, it is vital for the retailers to be honest to their customers.
Dishonesty is an unethical practice in retailing and it comes with consequences. First of all, lack of honesty in a business can lead to the loss of customers. For instance, many customers will run away from a dishonest retailer because they cannot trust him/her anymore. In addition, it can affect the business’ economic stability especially when customers are gone because of lack of honesty. Unethical sales practices such as dishonesty can also cost the employees and the community at large. Most employees will always leave after they realize the management of the employers are not honest with their clients. Employees will be happy if the employer is honest with them because retail business plays a vital role in the lives of the people in the community.
Dishonesty in retailing can lead to legal consequences and possible lawsuits. Whysall (2009) highlights a case where a customer was sold a counterfeit electronic product. The retailer had stocked counterfeit Sony items intentionally. Upon realization, the customer filed a law suit that he was deceived prior to the transaction (Whysall, 2000). In the legal proceedings, the retailer was found for guilty for malpractice and counterfeiting. The retailer’s permit to operate was revoked. In addition, the customer was compensated in full for the money spent