Social Media and Its Effects - Coursework Example

Social Media Plan By Course Instructor Institution Location Date SOCIAL MEDIA PLAN Social media can be defined as a group of internet activities that allows one to communicate that is to share exchange information, videos, pictures in virtual communities and societies. Social media information is different from the traditional form as the user is not regulated in any form to do perform in a particular manner. It is countless in the manner the business is performed. Social networking site are sites that link one another to be able to communicate freely with people of a certain interest or group necessarily for fun and entertainment while ecommerce is doing business using the internet it includes supply chain management, electronic payment and online transaction processing. E-communication is a computerized system that enables financial transaction be able to be completed in a fast manner and with proper confidentiality. It is mostly used by customers while paying for a particular service (Kevin, 2011).In our case study which is the Jet Chatter Company the role of social media will be to target the market by ensuring the information about which service is open and when the arrival and departure time is for the next plane The plan is to understand how the jet company can use social media to its advantage without missing it. It can use it to inform passengers on the delayed or also on the new packages that the business has. It is important to note that the solution of the social media is to ensure that communication is efficient and received in a far wider area. It is for this reason social media should be embraced. Social media canals be used as an inquiry desk and complains area this can help lessen the time taken by customers and employees in going to the offices physically and this will help in adjusting and ensuring that information is received in a timely manner. It enhances customer education regarding the issues facing and going on in the jet chatter company. When customers are aware of what they are doing it is easier to update them on other issues and this will boost on the companies transparency. In the Jet Chatter Company it is important to understand the services that should be offered by the social media unit. Through the use of social media they can use to empower customers to interact and also understand other services that are needed for the business to include. Feedback are important for any business to grow and it for this fact that the management of the Jet management group should be serious enough to ensure that a lot is considered so as to receive as many complaints as possible. Through social network the Jet Company can collect data on a service they want to implement or they what they want to improve. The best about thing about collecting data with Social media is it is fast and cheap compared to other way of services. Due to the confidentiality of its use the customer can be able to speak his or her mind and be taken in an open way compared to the traditional way where there is a lot of censorship of its management so as to ensure that they say something which is not friendly to the public. One of the problem of the social media is also it can be used to propagate false information without anyone controlling it. I have attempted to find how business has used social media. Let me focus on how I will use social media for the Jet Chatter company (Michal, 2011). First I will ensure that there is a specific handle for my business so as to stand out. It is because of this that customer will be able to single me out as one of their own and who understands what is needed. This will also be important as it will help people be able to talk about it. In Facebook ensure that you always update and also you respond to feedback whenever asked about anything promptly. In the form of any new product my jet chatters company I will ensure that employees get to hear about it as fast as possible and also handle any pending issues. Marketing will be one of the important things I need to ensure that has been done to the highest quality. This is important as it will always help in advancing my new roles and new views about the chatter business. Other features to include are inquiry options so as communication can be done as fast as possible. I will ensure that the handle is in every three leading social media this include twitter, Facebook and Google+ and ensure all the updates are done simultaneously. It will be very dangerous not to ensure every place has not been updated as this will lead to a bad perception that there is one which is not really done properly. It is important to note that in as much as the customer is the king there are other things cannot be fulfilled using the social media and it is also important to setup communication center for anyone who needs to contact an agent. In this social media ensure how the customer can rate his/her service as this is important to note the challenge of the business in general and it is also important to where the business is leaking(Bullet2013).The role of the social media in my business will be to complement in the running of the Jet chatter company. Dealing with high end customers requires that professionalism is exhibited and practiced as this is what will break or grow the company. It is for this that also due to other events that can occur at very fast speed it is important to ensure that your staff are well exposed and can handle the customer with compassion. It is also important for me to run promotions using the social media as this will be able to target the young generation who are mostly associated with this business. Nothing is more important than marking out the need of the Jet Chatter business as no business can withstand without understanding its core objective and its mission. There has been statistics why most startups fail the reason always is not about understanding their core objective and also diversifying on their business which is not a solution but only adds to confusion in future. After understanding the need one also will calculate the best way to approach this. Now, the cost benefit comes in. In this I ask is it worth to undertake the process or should one ignore the objective due to the cost or go on with it. There has been also the importance of understanding the marketing research of the business so as to address any pending issue as this will solve a lot in future. There is also importance of not projecting a lot of objectives instead there is need of focusing on one core demand so as to make sure that business is managed in a good manner. Therefore we should first analyze that the Jet Company is viable and can be boosted in an amicable way. It is for this reason that also the team management should be important to address and see the business through. It is necessary to recognize that for an organization to succeed in Social media is all about the leadership of the management. Again it is necessary to note that change is the only thing in this world so the team has to be very sure of the it’s handling its business (Jogeson2013). The equipment to use need to be sophisticated remember the issue is not about what has occurred but how you respond to the calamity. This reveals much about the business and also its management and it is also to ensure that business grows and can withstand pressure. The social plan also should have also a minimal budget to ensure that the company does not spend more than it can handle. As this will only lead to a downfall of the business and it’s not the only challenge the chatter business has. A business that survives in the 21st century is the business that knows how to minimize expense and maximize sales. Therefore it is good to have a backup plan if the first plan does not work out as things may look simple on paper but very different on the ground. CONCLUSION Challenges will always be there but those who overcome it are able to gain the best services for the client and a business that does not respect its customers is bound to fail. REFERENCES Bullet R(2013) Social media and its effects Jorgeson, K. (2012). Globalisation in the 21st century. The cost of technology. Kevin, B. (2011). Case mangement in the 21st century. Technology and its challenges. Michal, W. (2011). Privacy a key Feature. Customer Privacy and Consequences. Read More