Retail business

Retail business Dissertation example
Undergraduate
Dissertation
Marketing
Pages 20 (5020 words)
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Economics Findings: 1. Consumer’s mindset has changed during recession, and retailers must focus on strategies that win the heart of the consumers. The impact of recession has influenced consumers’ buying behavior in a big way. Consumers have become more value conscious…

Introduction

Due to recession, many retail organizations have reduced their workforce, and the employees feel uncertainty in their jobs. 3. People are likely to lose their jobs, especially men and young employees. The effect of global crisis have been felt by people in different ways, depending on the places they live, industry in which they are employed, occupation, and their personal characteristics. This is an indicator for understanding that, recruitment is an expensive process. It means that retail firms will increase the number of employees only if necessary, and they will only recruit when there is any authentic business case. As an alternative, most firms will go for their existing employees working harder, until the situation come under their control. 4. Unemployment rate is greater for males than females (Figure 1) – The unemployment rate to an extent will affect men more because they are more employed in the retail sectors, and so have the chance to experience job losses. 5. Compared to other sectors in UK, executive salary in the retail sector is so high. In reality, a significant portion of the revenues of UK retail companies are being spent for schemes of employees’ pension and salaries. 6. Unemployment rate increases largely for younger people- The maximum increase in the unemployment rate, was for the population of age group between 18 and 24, as shown in Figure 2 below. ...
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