Got a tricky question? Receive an answer from students like you! Try us!

Analysis of the president campaign through market research possess - Essay Example

Only on StudentShare
College
Author : joelle83
Essay
Marketing
Pages 4 (1004 words)

Summary

Other name (s) Course Analysis of the President Campaign through Market Research Process Statement of the Problem The United States will conduct its presidential elections in November 2012. Presidential electors will have a chance to officially elect both the President and the Vice President of the United States…

Extract of sample
Analysis of the president campaign through market research possess

On the Election Day, voters will have a chance to cast their votes for both the President and the Vice President. In the process, they will also be able to choose the electors who will represent their respective states in the Electoral College. With just around 30 days left to the U.S presidential elections, it is important to analyze the presidential campaign of each of the main presidential contenders using a market research analysis process. This paper will also discuss the main voter constituencies as well as the strengths and weaknesses of each of the presidential candidate before finally predicting the winner. Objectives of the Market Research Process The primary objective of this market research analysis is to develop a logical interpretation of the data regarding the potential electoral victory of any of the two main presidential contenders in the forth coming elections. The analysis will also evaluate and measure the attitudes of voting behavior of the U.S population and finally use this analysis to predict the likely winner of the November 2012 presidential elections. ...
Download paper
Not exactly what you need?

Related Essays

The Kellogg’s View on Marketing
This article consists of the executive summary, introduction, three sections, conclusions and bibliography. The first section considered the purpose and the methods of research. The second section of this paper provides a brief analysis of the stages of the study. In steps reveals concepts such as «The Stage of Discovery or taking a new path», « The Stage of Selection; the best idea», «The Stage of Crafting; from development to launch» and «Stage 4: Forecasting sales for the new Crunchy Nut Bites». The article introduces us with Marketing research techniques used in this Casesuch as:…
8 pages (2008 words)
Social Marketing: Campaign Analysis
Social Marketing incorporates the transfer of information from higher authorities down to the common individual to warn and inform against the vices that the society normally presents to its members. The vices constitute drinking and driving, racial discrimination and abuse of the weaker gender. Social Marketing aspect is normally placed to favor the target audience and in most cases seizes to generate profit to the marketer (Ewing, 2001, p.5). The key influences of the campaign are usually aimed at delivering conscious teachings to the market warning against the vices that are upheld by…
4 pages (1004 words)
Individual Global Market Research Case Study Analysis
When Brooks shares these ideas with the rest of the management team, he receives a very strong resistance from them apart from Drew Spenser who further challenges the firm to take its operations to markets that have previously been considered unproductive (Aaker & Aaker, 2010). In business, the only pointer to growth and development is expansion. Expansion may be reflected in the increased operations of the company or by the firm devolving its operations to newer markets. By engaging in either of the two, the company has its presence felt in a wider area. This it ensures by having its good and…
5 pages (1255 words)
market research
The theorist implied that obtaining research from the entire population would be considerably expensive and injurious to a firm’s operations (Wiid and Diggines, 2009:56). His emphases were that a proper survey and random sampling of the population would present relevant data that would adequately provide information about the population. The following script argues out on the various concepts related to market research. 2. The Benefits of Sampling Sampling is a crucial process of accruing relevant data from the target population. As a researcher, sampling denotes the best approach to a study…
8 pages (2008 words)
Market Research
Because of the developments in technology over time, the marketing industry has evolved greatly where marketers now have to embrace social media as an invaluable marketing tool. This is because social media has facilitated instant consultation among consumers and this has led to reversal of traditional branding where consumers now have more power owing to influence through social media. In addition, traditional media sources such as televisions have been rendered ineffective as computer networks have come up, rapid online communication and multiple sources of information have become available…
5 pages (1255 words)
Analysis of Dove’s Real Beauty Sketches campaign
The second set of portraits were more beautiful than the first ones. The video became extremely popular in social media because it revealed that women were more critical of their beauty than were others. While the campaign received widespread praise, some also criticized it for making beauty a central part of women’s self-identity and self-esteem. The following analysis discusses the marketing concepts at work in these praises and criticisms. Social Media Marketing The video was viewed more than 14 million times within a week of its launch (Dan, 2013). This level of reach is a testament to…
4 pages (1004 words)
Market Research Report "Russian Market for Pierre Herme Paris" : Executive Summary + Social/cultural analysis
5 The company was founded in 1996 by Pierre Herme, a French pastry chef, descendent of a four generation Alsatian bakery- and pastry-making family, and Charles Znaty. A first shop was opened in Tokyo in 1998, located in the luxurious New Otani Hotel (Hotel New Otani Tokyo, 2013). In 2000 an additional Salon de The was established. The company opened their first pastry shop in Paris, France, in 2001. Today there are fourteen shops in France, twelve in Japan, two in London, Great Britain, one in the United Arab Emirates, two in Hong Kong and one in Qatar. Most shops are either located in famous…
3 pages (753 words)