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Analysis of the president campaign through market research possess - Essay Example

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Analysis of the president campaign through market research possess

On the Election Day, voters will have a chance to cast their votes for both the President and the Vice President. In the process, they will also be able to choose the electors who will represent their respective states in the Electoral College. With just around 30 days left to the U.S presidential elections, it is important to analyze the presidential campaign of each of the main presidential contenders using a market research analysis process. This paper will also discuss the main voter constituencies as well as the strengths and weaknesses of each of the presidential candidate before finally predicting the winner. Objectives of the Market Research Process The primary objective of this market research analysis is to develop a logical interpretation of the data regarding the potential electoral victory of any of the two main presidential contenders in the forth coming elections. The analysis will also evaluate and measure the attitudes of voting behavior of the U.S population and finally use this analysis to predict the likely winner of the November 2012 presidential elections. ...
an analysis of the social media profiles of the two main candidates to provide important insights into what the voters and supporters are saying about them, as well as the likely key issues that may shape the forthcoming elections. The Twitter and Facebook account data of both president Obama and his top challenger Mitt Romney were closely followed and recorded as shown below (Summers 4). Obama vs. Romney Buzz Volume (Twitter Accounts) During the Last One Month Analysis of Data 1. Major Issues The data collected from both the social media analysis and the online literature review revealed a significant amount of information that can help in the prediction of the likely winner in the forthcoming elections. According to the analysis of the literature review, the major issues in the November U.S presidential elections include the issue of economy, the war in Afghanistan and instability in Iraq, social issues such as gay rights, abortion, guns and the healthcare system. Concerning the economy, the probability of wining the November 2012 election will significantly be influenced by the economic policies of either of the main presidential contenders. In this regard, if the economy regains some strength within the next few remaining days, then it will be a boost for President Obama. On the other hand, if the economy continues to falter, then Mitt Romney may experience a substantial increase in the popularity polls. Another important issue in the forthcoming elections is the war In Afghanistan and the increasing political instability in Iraq. Generally the American people have grown tired of wars and the Republicans are not likely to attack President Obama as being soft on the fight against terrorism. This is particularly because Obama has high ratings on his foreign policy ...Show more

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Other name (s) Course Analysis of the President Campaign through Market Research Process Statement of the Problem The United States will conduct its presidential elections in November 2012. Presidential electors will have a chance to officially elect both the President and the Vice President of the United States…
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Analysis of the president campaign through market research possess essay example
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