StudentShare solutions
Triangle menu

Project Domino's Pizza marketing strategist - Term Paper Example

Nobody downloaded yet

Extract of sample
Project Domino's Pizza marketing strategist

o the increase in demand for fast food in the market and as a result of which new and existing pizza manufacturers have been entering or expanding their operations in the markets globally. It needs to be mentioned in this regard that the aspect of globalization also influenced Domino’s Pizza owing to which the company has been making constant attempts to enter or expand their operations in the new global markets. It was found in this respect that Domino’s intended to enter the markets of Argentina with their available or innovative fast foods such as pizza and drinks among others in order to realize their expansion plans. History and Origin of Domino’s Pizza Domino’s Pizza was introduced in the year 1960 and started operating in Michigan, United States by serving fast foods and deserts among others. Gradually, after capturing the market of US, the company started to expand its business overseas along with encompassing all the states of US. Presently, the company is known to be operating in 70 countries with 10000 stores. Domino’s Pizza is considered to be amongst the largest chains of pizza restaurants currently owing to its global presence. Moreover, in the year 1998, the owner of Domino’s Pizza sold 93% of the company to Bain Capital Inc and in 2004, it transformed into a public company.
Domino’s introduced innovative ideas with regard to their food products as well as services for the global market in order to satisfy the customers’ demands along with expanding the business operations. A few of the innovative food items introduced by the company can be identified as new inspired pizza, Domino’s heat wave, a desert food named cinna stix, cheesy dots and classic cheese burger among others. (Domino’s Pizza, 2012). It was recently found that Domino’s Pizza intends to enter the market of Argentina in order to fulfill its expansion plans. Demographic and Geographic Factors of Argentina Argentina is a European country and is learnt to be surrounded by Brazil, Uruguay, Paraguay and Chile along with Bolivia. Argentina includes 5 cities namely Buenos Aires, Cordoba, Rosario, Mendoza along with La Plata. The total population of Argentina is stated to be 37 million as per 2000 year census. The form of Argentina’s government can be identified as Federal Republic with Bicameral Legislative Power. The prevailing religion of Argentina is Roman Catholic and the languages spoken are Spanish along with other native tongues (Argentina Xplora, 2001). Internal and External Environmental Factors of Argentina The market trends of Argentina’s fast food sector reveals demands do exist in the market which marks and justifies the presence of certain companies such as KFC, McDonalds and others in the market. These stated companies have also been found to expand their business operations throughout the various markets of Argentina (Euromonitor, 2012). The rising demand for fast food in Argentina can be ascertained from the amount of fast food stores present in the country and also from the expansion plans of various ...Show more
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Term Paper Project Domino's Pizza marketing strategist”, n.d.)
Retrieved from https://studentshare.net/marketing/73702-term-paper-project-dominoyies-pizza-marketing
(Term Paper Project Domino'S Pizza Marketing Strategist)
https://studentshare.net/marketing/73702-term-paper-project-dominoyies-pizza-marketing.
“Term Paper Project Domino'S Pizza Marketing Strategist”, n.d. https://studentshare.net/marketing/73702-term-paper-project-dominoyies-pizza-marketing.
  • Cited: 0 times

Summary

The paper discusses the history and achievements of Domino’s Pizza. A detailed plan for Domino’s Pizza to enter into a new market in order to effectively commence its business has been widely considered…
Term Paper Project Dominos Pizza marketing strategist
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the term paper on your topic
"Term Paper Project Domino's Pizza marketing strategist"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Term paper
These entities, including police, prosecutors, courts and corrections, face challenges as they work together. Definition Criminal justice system is defined as encompassing activities and agencies that carry out the prevention, prosecution and defense of offenses.
6 pages (1500 words) Term Paper
Internet Marketing Term Paper
Many organizations promote their products and services on different sites but some organizations prefer e-mail marketing. In email marketing, the marketer should have a valid e-mail address to prevent the sent email from reaching the spam folder (Jayamaha 2011).
3 pages (750 words) Term Paper
Relationship Marketing Term Paper
Relationship marketing seeks to comprise and incorporate consumers, merchants and other business associates into a company’s progressive and marketing activities. It is a strategy which is aimed to raise customer loyalty, collaboration and long run commitment.
4 pages (1000 words) Term Paper
International Marketing - Brazil Country Notebook Term Project
The current situation of the company can be valuated using comprehensive SWOT analysis and the analysis of the market trends and the success of the products in the market. The market share of Brastemp has been increasing over the last two years. The success of the company is tied to the increasing demand for household electronics.
12 pages (3000 words) Term Paper
Term paper
One is essentially shed the light of understanding why engineering and architecture are fields of great professional worth when it comes to designing processes and selecting materials that would constitute the foundation of a structure being erected. To me, it is rather fascinating how engineers are able to estimate strength and weakness of materials and account for thermodynamic properties that collectively make a huge factor so that specialists may gain idea of whether a project is bound to succeed or fail, based on the test of time and weather.
10 pages (2500 words) Term Paper
Term Paper
With an employment setting, discrimination is a real issue which a variety of social, economic and political ramification. Insidious and pervasive, employment discrimination affects different types of people but is
7 pages (1750 words) Term Paper
Term paper
The approach a firm adopts would dictate the market share and the sales of the firm. Many automotive organizations would devise an effective marketing strategy that would lead the firm
7 pages (1750 words) Term Paper
Marketing strategy of Pizza Hut in the U.S
This makes it automatic that many people will see the products in use and thus would; prefer it too. Pizza hut is vast with over 6000 outlets in the United
8 pages (2000 words) Term Paper
Term paper
Duane Reade is famous for its large number of stores. The firm was founded by Eli Cohen, Abraham Cohen and Jack Cohen. Presently the company has around 250 stores in different locations. Other than pharmaceutical products the company deals with
8 pages (2000 words) Term Paper
Term Paper
For instance, the FIFA, the organization in charge of managing association football, has gone through a tumultuous period in the last decade facing corruption allegations. Some of the organizations leaders have been
5 pages (1250 words) Term Paper
Comments (0)
Click to create a comment
Let us find you another Term Paper on topic Term Paper Project Domino's Pizza marketing strategist for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us