StudentShare solutions
Triangle menu

Chapter 9 & 10 - Assignment Example

Not dowloaded yet

Extract of sample
Chapter 9 & 10

Question # 2: P&G has now realized the importance of the social media and already shifted its advertisement budget towards social media. The company needs to increase its budget for social media such as face book, twitter as this media has great influence in the mind of people. P&G should also involve in social causes to attach customers emotionally towards it and to build strong brand images. For that purpose, It can offer scholarships to needy and meritorious people, and help needy people. Question # 3: The world is facing economical crises and the buying power of the consumer is reducing which can be worst in future. This is a significant situation which might affect P&G badly. Moreover, the R&D and marketing cost of P&G is increasing with the passage of time which can be problematic for the company as the world is now searching new techniques to reduce cost. In addition to that, increasing competition in FMCG industry is also the major risk which P&G can face in the future. Case 2: McDonald’s Question # 2: The core brand value of McDonald is its high quality food for customers with speed and convenience. Initially, McDonald was offering quality Hamburger but it expanded its menu with other dishes like Happy Meal, Big Mac, Egg, McMuffin etc. The company started expanding its business domestically as well as internationally due to its premium quality of food. However during 1990s company lost its direction i.e. high premium food. It focused to further expand its network of restaurants. It was not focusing to train employees properly and thus customer faced poor services and started losing the interest from the company. The company realized this situation and refocused its 5Ps and adopted the policy to offer different dishes for different region according to their culture and environment. Through this plan McDonald refocused on food and service quality. It also started offering healthy food due to the increasing concern of customers regarding obesity. It also included ice-cream and coffee in its menu. Question # 2: McDonald should not change its strategy because the strategy worked well for it. It has refocused on its core values which it lost and had negative response from consumers. Therefore it will be a great risk for McDonald to change its strategies. McDonald has expanded its menu and added great varieties in it. Though its core product was Hamburger but it included new food to attract new segments of the market. Moreover, they have included healthier food in the menu and offer to health conscious people at a premium price. The strategy to offer different food for different markets according to their culture and environment has also worked in favor of McDonald. In addition to that, $1 menu was also the marvelous strategy of McDonald which targeted lower income people and teenagers. Question # 3: McDonalds might face several risks in the future. It is a multinational company which can face treasury risk due to the variation in US Dollars against major currencies. Global instability in the economical crises might also affect McDonald’s business. Another greater risk that it might face is the entrance of new players in the market. The living standard of the people is increasing and they are going to more delicious and quality food. Therefore, the ...Show more

Summary

Case 1: Procter & Gamble Question # 1: Being a market leader in several categories is not an easy task for P&G. The major challenge is to maintain the market share as a market leader for all the categories. In a globalization era where consumer demands are changing rapidly and the players are coming up with new innovative products, threat to maintain its position as a market leader have increased…
Author : qgrant
Chapter 9 & 10 essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"Chapter 9 & 10"
with a personal 20% discount.
Grab the best paper

Related Essays

Chapter 10 & 11 Assignment
After estimating the resources, they assign safety tasks to employees, manager influences that employees to ensure that safety measures are being followed properly and then managers monitor the employees and ensure that employees are
2 pages (500 words) Assignment
Chapter 8-9 SA
A continuum is provided at the end of the assessment test with numbers indicating different values that indicate the level of effectiveness. A high count indicates the intensity of
1 pages (250 words) Assignment
Chapter 10-12 SA
The higher the total in an area, the more value an individual places at that particular area (Lussier & Achua, 2010). If the totals are close in many areas, then the individual can be termed as all rounded. My top three values are family, physical and
2 pages (500 words) Assignment
Chapter #10
A clinical case was defined as fever 39°C lasting >2 days with three or more symptoms (i.e., chills, sweats, severe headache, cough, aching muscles/joints, fatigue, or feeling ill). A laboratory-confirmed case was defined as a positive result for antibodies against
2 pages (500 words) Assignment
Assignment chapter 9
split the mind of the people and decrease support for a nation. Nationalism possibly a centripetal force as it brings people closer on a common ground to unite them as a single nation. On the other
1 pages (250 words) Assignment
Chapter 10
Eliminating the embezzlement of funds means that responsible individuals should be able to provide a clear report of how funds have been used at the end of every event. Lack of accountability of funds
1 pages (250 words) Assignment
Assignment 10 Chapter 9
Time spent doing calculations and preparing diagrams where necessary as well as project sites and other similar scarce resources are also considered (Meredith and Mantel, 2011, p
1 pages (250 words) Assignment
Issue 9&10
Personality traits such as intuition, communicative, multitaskers, responsible balancing of work and personal lives, more profound sensitivity, empathy, tenacity, and assertive at workplace surroundings give women
3 pages (750 words) Assignment
Chapter 10-12 questions
Andrew Jackson was the U.S. seventh President. Jackson surprised many when he secured a landslide victory in a popular 56%. Similarly, Jackson also surprised many by the way he handled the Peggy Eaton
2 pages (500 words) Assignment
Chapter 9
an needs and the efforts that people engage in so as to satisfy these needs, the motivation process is usually a dynamic since an individual has got several needs to satisfy at one particular time. Satisfying these needs take different time frames but the starting point is
1 pages (250 words) Assignment
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation