Chapter 9 & 10 - Assignment Example

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Chapter 9 & 10

Question # 2: P&G has now realized the importance of the social media and already shifted its advertisement budget towards social media. The company needs to increase its budget for social media such as face book, twitter as this media has great influence in the mind of people. P&G should also involve in social causes to attach customers emotionally towards it and to build strong brand images. For that purpose, It can offer scholarships to needy and meritorious people, and help needy people. Question # 3: The world is facing economical crises and the buying power of the consumer is reducing which can be worst in future. This is a significant situation which might affect P&G badly. Moreover, the R&D and marketing cost of P&G is increasing with the passage of time which can be problematic for the company as the world is now searching new techniques to reduce cost. In addition to that, increasing competition in FMCG industry is also the major risk which P&G can face in the future. Case 2: McDonald’s Question # 2: The core brand value of McDonald is its high quality food for customers with speed and convenience. ...Show more

Summary

Case 1: Procter & Gamble Question # 1: Being a market leader in several categories is not an easy task for P&G. The major challenge is to maintain the market share as a market leader for all the categories. In a globalization era where consumer demands are changing rapidly and the players are coming up with new innovative products, threat to maintain its position as a market leader have increased…
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