StudentShare solutions
Triangle menu

Marketing Service - Essay Example

Nobody downloaded yet

Extract of sample
Marketing Service

Aim and Objectives: To understand the influence of service experience and its effects on service purchase process. To understand the significance of customer experience in the creation of competitive advantage for the organizations. Theoretical Framework: The theoretical framework is very useful as it assists academics in formulating a precise research direction and focus, and for businesses in identification of the stages that require improvement, and hence necessitate more resources allocated to it. A theoretical framework is a compilation of interconnected concepts, similar to a theory but not essentially worked-out well. “Theoretical frameworks are obviously critical in deductive, theory-testing sorts of studies” (Bhojanna 2007). When the consumer services, they pass through three main stages, ie; pre-purchase stage, service encounter stage, and post-encounter stage. Three-Stage Model of Service Consumption: (Tsiotsou & Wirtz 2011). The stage of pre-purchase in the decision-making process for services is more complex, when compared to that of goods. The decision-making process involves a lot of time, because of consumer participation in the service production process. In the pre-purchase stage, consumers are prompted into action, by the creation of a need to begin the search for information, and assess alternatives for a particular service, ahead of deciding whether to buy or not. “But learning about pre-purchase behavior is equally important” (Finn 2008). The answer for the reason behind the customer’s thought to buy a particular product will eradicate all presumptions and will help in succeeding a long term customer relationship. Consumers pass on to the next stage of service experience, subsequent to the decision to make a purchase. In the service encounter stage, the consumer intermingles straightly with the service firm, and it is the way by which consumers produce value, and evaluate their service experience. Consumer satisfaction, and their perception regarding the service quality, have great importance in the last stage of the service consumption process (ie; the post purchase behavior), because of their relationship with business performance. On the other hand, the satisfied consumers, and those who have high perceptions regarding service quality may not go again to the same service provider. Role and Importance of Customer Service Experience and Service Marketing Mix- An Overview: A customer’s service experience pertains the serious of the interactions with the service providers, when customers try to communicate with them.  All types of customers are emotional, and they are likely to rate experiences on the basis of their expectations. “In order to be successful with all the customers, companies require generating and sustaining uniformity of experience across every channel. A complete communication experience will do more favor than just paying attention to the customer. “The companies require learning the ways to communicate with the customers using different channels and also require making sure that the customer’s experience delivers actual value to them in exchange for time, attention, actions, information, and anything else” (The Importance of Positive Customer Service Experiences 2011). One of the great borders for innovation is the customer experience. Better customer experienc ...Show more

Summary

Marketing Services Introduction: The service industry acts as the backbone, for the economic and social development of a nation. Service industry has emerged as the world’s fastest and largest growing sector in the global economy. The service sector includes a wide variety of activities, such as transportation, trading, financial, communication, real estate, and business services…
Author : willis35
Marketing Service essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Marketing Service"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Service Marketing
Service Marketing Name: Course: College: Tutor: Date: Introduction Service marketing is the marketing sub field that can be divided into two main fields of goods marketing and services marketing. The goods’ marketing area includes marketing of the fast moving goods of the consumers and durables.
9 pages (2250 words) Essay
Marketing service
The customers are likely to have positive service encounter with a company and its products if they are satisfied with it. In case the customers experience dissatisfaction, they are most likely to confront negative service encounter. The companies need to identify various gaps that hinder the customer satisfaction level.
10 pages (2500 words) Essay
Service Marketing

The author states that the continued growth of non-profit and public sector marketing presents new and exciting challenges for marketing managers. While a product is tangible, a service is untouchable and not visible because it is not a physical material. A service is consumable and has to be experienced and cannot be owned.

13 pages (3250 words) Essay
Marketing - Service Marketing
Services need to be experienced first to document a list of expectations. A university’s customer care needs to meet the students’ expectations from the service. Service cues are not similar for various industry sectors such as hotel and restaurant service experience is totally different from an educational organisation.
12 pages (3000 words) Essay
Marketing service essay
It encourages the people to meet with their friends and enjoy an evening underneath the brightening stars (Rooftop Movies 2012). The inspiration for the introduction of the particular conception of rooftop cinema had been acquired from an idea in New York in the United States that engaged a travelling cinema screen which was viewed in different rooftops in Manhattan.
5 pages (1250 words) Essay
Marketing service
However, this does not say anything about their future; threats received from society and also technology are a serious intimidation to the travel industry. Thomas Cook was the first travel agent of the world when he began to run rail tours from Leicester to the region of Lughborough during 1800s.
7 pages (1750 words) Essay
Service Marketing
The paper will also identify the numerous stages in the services marketing process. It is evident from recent research that best practices in services marketing create a strong brand and eventually the brand develops the personality for the organization, service or product.
7 pages (1750 words) Essay
Service Marketing
From about this period it is widely accepted in the academic circles that at operational levels, in particular in organizations processing services, such as hotels, hospitals, beauticians, transportation, retail banking, the marketing of services is different and more widespread across institutionally than marketing of physical products.
10 pages (2500 words) Essay
Service marketing
These include the steps that are taken by the human resources management regimes within the organization or industry as well as the adequate ethical measures and considerations that are making the relevant rounds. On this token, people factor has
14 pages (3500 words) Essay
Marketing service
Thomas Cook was the first travel agent of the world when he began to run rail tours from Leicester to the region of Lughborough during 1800s. After the demise of Cook, many other travel agents came who fulfilled the
7 pages (1750 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment
Contact Us