Final Exam - Marketing Audit

Final Exam - Marketing Audit Research Paper example
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Final Exam - Marketing Audit Table of Contents Table of Contents 2 1.0 Apple 3 2.0 Answer 1 3 3.0 Answer 2 3 4.0 Answer 3 4 5.0 Answer 4 4 6.0 Answer 5 4 7.0 Answer 6 5 8.0 Answer 7 5 9.0 Answer 8 7 References 8 1.0 Apple Apple Inc. has been selected for Marketing Audit process.


The company revolutionized the concept of computing by introducing iPhone, iTune, and iPods to customers. 2.0 Answer 1 My impression about the company before visiting Apple’s store was dependent on various factors like product quality, state of art technology they offer. I am impressed with the Stylish product line such as iPhone, iPad and iTune offered by the company. Before visiting the store I thought of purchasing stylish product like iPhone from the store. 3.0 Answer 2 My impression about the company has changed after visiting their store. I am amazed with the staff behavior and their sales service. I am also impressed with the banners and designs they use (part of sales promotion) to attracts customer. Before visiting the store I was only thinking about their product quality but now I believe Apple has achieved market leadership due to their customer friendly behavior and superior sales service. Sales person of the company helped me to understand unique benefits of iPhone 5 (product I am planning to purchase). Sales person told me that iPhone 5 is 20% lighter, 18% thinner than previous iPhone models. I am advised their staffs to visit Apple’s facebook page in order to join their community. Community membership will help me to get latest news and updates of from Apple. Overall impression about the company has changed from good to excellent after visiting Apple’s store. ...
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